The BlueFox products are protected by five patents issued by the United States Patent and Trademark Office. Other patents are in process. The granted patents are listed here:
|MOBILE DEVICE DETECTION AND TRACKING||15/006,057||2016-01-25||9,769,625||2017-09-19|
|MOBILE DEVICE DETECTION AND TRACKING||15/426,945||2017-02-07||9,936,357||2018-04-03|
|MOBILE DEVICE DETECTION AND TRACKING||15/426,953||2017-02-07||10,395,278||2019-08-27|
|MOBILE DEVICE DETECTION AND TRACKING||15/681,076||2017-08-18||10,156,167||2018-12-18|
|PASSIVE AND ACTIVE TECHNIQUES FOR PEOPLE-COUNTING||15/823,478||2017-11-27||10,440,505||2019-10-08|
One capability protected by our patents that is clearly differentiated is measurement of unique visitors in a manner consistent with GDPR certification. Measurement of unique visitors is especially valuable in many use cases because it permits individual behavior to be characterized in aggregate.
For example, in out-of-home advertising the number of consumer “impressions” is a useful measurement. These impressions can be measured using Wi-Fi or using cameras. However, unlike cameras, BlueFox can also measure unique visitors and unique visitor recurrence which is a separate and useful dimension for advertisers.
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