BlueFox Analyze delivers more advanced insights to decision makers. Measurements include visitor dwell time, windows conversion, unique visitors, unique visitor recurrence, and unique visitor recurrence frequency. These metrics allow retailers to understand the aggregate behavior of both their customers and non-buying visitors. Analyze also delivers these metrics across sensors, aggregating data (e.g. group dwell time) across sensor locations for ready comparison.
Counts of “unique visitors” provide different information than counts of “visitors”. The latter simply provides snapshots at a moment in time of the number of people in a space. Industries like advertising value “new” visitors differently than repeat visitors, because unique visitors is a more precise measurement of “ad reach.”
“Dwell times” provide insight into consumer behavior in locations such as retail stores or restaurants. Are consumers stopping to browse, or are they stopping in for quick purchase? At an airport it answers the question of “How long did people wait in line?” Correlating dwell times with register data will provide insight into the number of people leaving without a purchase.
Visitor recurrence, the percentage of unique visitors that have visited the location during the last week or last month, reports the frequency of return visits. Analyze reports frequency in bins of 1, 2, 3, and 4 or more visits during the period under study.
Get started today
Reach out to us — we’re here to help.