Embedding top-of-funnel foot-traffic data into customer “touch analytics”
Pick’n’Watch markets an innovative retail solution that triggers product videos and other messaging based on the product the customer touches on the shelf. In addition to increasing sales conversions, the solution collects extensive analytics about product interactions.
Leveraging the BlueFox API, Pick’n’Watch now embeds foot-traffic analytics into its dashboard. From one screen, Pick’n’Watch customers can gain a complete understanding of overall store traffic, close-by audience, number of product interactions, and bottom-of-the-funnel POS data.