November 30, 2018Comments are off for this post.

Hammerson’s Nicetoile shopping mall leverages BlueFox solution to measure the success of its art exhibit

Hammerson used the Bluefox solution to measure traffic for a special art exhibit in its Nicetoile shopping mall, in Nice, France. Hammerson has begun presenting art exhibitions in its shopping malls to boost traffic by promoting art and culture to visitors via interactive experiences.

In summer 2018, Nicetoile held an exhibit of the late artist Yves Klein’s classic post-war European paintings, reimagined via augmented reality.

The company needed detailed audience data to measure the success of the exhibit. BlueFox mobile phone detection technology provides a simple, cost-effective solution.

Download the Hammerson case study

Photo Credit: Centre Commercial - Nicetoile (Facebook)

November 16, 2018Comments are off for this post.

BlueFox and BrightSign join forces in the digital signage space

BlueFox has integrated its real-time mobile phone sensing technology into BrightSign portfolio of digital-signage media players.

BlueFox-equipped BrightSign media players can detect nearby mobile phones without the need for any special apps, logins, or beacons. BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement.

The BlueFox solution is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.

Read AVNetwork article about BrightSign announcement

Download the datasheet

October 30, 2018Comments are off for this post.

“Donut” Detection Range

New to the BlueFox reporting suite, we've added the ability to capture additional data outside of the standard inner detection range you've already configured. The outer detection range can be customized to limit the maximum reach of your BlueFox sensor, which by default can be up to 250 feet (~75 meters).

Here’s an example: you operate a retailer in a shopping mall and want to understand how many people are inside but also how many people are passing by the entrance. At the full detection range, people might simply be too far away to know the store is even there at all, but people who are less than 50 feet away might just be close enough to see the advertisements on your front windows and therefore could be influenced to come inside. This data is now available through our API and with custom reporting.

October 8, 2018Comments are off for this post.

Customer Spotlight: Sodexo Smart Cafe

Following successful technology trials this past year, BlueFox is happy to announce a global partnership with Sodexo where BlueFox.io's technology is placed inside cafeterias and other eateries to help site operators plan operating hours more efficiently, react to peaks in customer visitation, and reduce food waste. Sodexo serves millions of meals around the world each day and its customers include universities, corporate campuses, and airport lounges. See what BlueFox can do for the Hospitality market

September 9, 2018Comments are off for this post.

BlueFox at Global Gaming Exposition (G2E)

We'll be showcasing BlueFox Engage in collaboration with the world’s largest slot machine manufacturer, Scientific Games, as part of the Global Gaming Exposition at the Sands Expo Center in Las Vegas taking place October 9-11. Stay tuned for more details on this exciting new collaboration coming soon to a casino near you. And if you’re attending the show, we’d love to meet you!

July 10, 2018Comments are off for this post.

In Ruling on Cellphone Location Data, Supreme Court Makes Statement on Digital Privacy

In a recent decision made by the Supreme Court, restrictions have been put on a wireless carrier’s access to its customer’s physical locations.

This ruling “will protect deeply revealing records associated with 400 million devices”.

This means that locational data is now only available through GDPR compliant services, such as BlueFox, that have obtained consent from its customers in order to prevent any invasions of privacy.

May 17, 2018Comments are off for this post.

BlueFox.io @ National Restaurant Association Show & VivaTech

BlueFox.io is exhibiting at two incredible shows just a few days from now! First, you'll find us at the National Restaurant Association Show 2018 in Chicago, Illinois, from Saturday, May 19, through Tuesday, May 22, on the exhibition floor at the Intel Lab.

Right after, we'll be hopping across the pond to partner with Cisco and provide live demonstrations of our collaborative technologies during the Viva Technology conference in Paris, France, from Thursday, May 24, through Saturday, May 26, on the exhibition floor at the Cisco Lab (Booth L30-008).

March 12, 2018Comments are off for this post.

We are happy to share that BlueFox.io solutions are officially EU GDPR ready!

We are happy to share that BlueFox.io solutions are officially EU #GDPR ready! ePrivacyseal EU awards the ePrivacy #dataprotection seal of approval to BlueFox.io solutions.

ePrivacy has certified BlueFox.io solutions in applying all important technical and legal standards from the EU General Data Protection Regulation (GDPR) for digital products (applicable as of May 2018), as well as those of the EU Data Protection Directive 95/46/EC.

Everything we do at BlueFox takes privacy protection into account. To be ahead of time when it comes to GDPR is great news for the team, but most importantly for our customers and the public.

March 7, 2018Comments are off for this post.

The 4 Must-have Real-time Audience Analytics Advertisers Need

The industry’s leading advertising networks make use of insightful audience foot traffic analytics to give them a better understanding of consumers and ad efficiencies. As Yoann El Jaouhari, managing director of JCDecaux Cityscape observes, “We can see a trend whereby DOOH is also being used more creatively, pushing contextual dynamic contents to specific audiences, and also complementing social media campaigns, either through integration or through content creation.”

It’s time for you to level the playing field.

BlueFox.io Solutions provide real-time audience data at your fingertips, empowering your network and your clients, whether it is out-of-home (OOH) media or digital signages.  So, without further ado, here are the four must-have real-time audience analytics (stick around for a bonus!) that will empower brands and advertising networks to deliver effective and conversion-driving ads:

Exposure
Getting audience exposure is a common and imperative practice to assess ad efficiency and give advertisers and agencies an overview of foot traffic in ad spaces.

How do we do it? Simple. BlueFox.io sensors evaluates traffic by counting smartphones. It has never been that easy to measure audience exposure. We track “real time” and “over time” Opportunity To See (OTS) counts (example: current video wall OTS is 12, total since 8:30 AM is 144)

Location Density
Location density data delves deeper into multi-location advertising campaigns. With location density analytics, advertisers and agencies can determine which advertising campaign location yield the best audience exposure. Examples of location density analytics include viewing hotspots and top traffic clusters to evaluate and test the efficiency of your campaign.

This can enhance the advertising strategy and planning process. Knowing the distribution and audience exposure is great for increasing ad efficiency but we can do better.

Dwell Time
In a recent research, it was found that 55 percent of people who viewed a digital signage could recall the specific message displayed every time they passed one. Audience dwell time shows how long customers stay engaged with the advertising media.

There are many reasons to use dwell times, mainly, to refine test media and generating advertising insights. A/B testing multiple creatives can show you which asset has the highest retention rate. Also, tracking recurring traffic patterns and identifying "premium" advertising hours, days, or season can give you a great level of precision for your campaign management.

Advertising efficiency rates evaluations are greatly improved using dwell time analytics.

Frequency and Cumulative Unique Reach
What’s your playlist strategy? Commercial Integrator says an effective frequency is 4 - 7 times. Measuring impression frequency rates will help advertisers and brands understand the amount of times an individual has been exposed to the ad media. (example: of the 1,234 people who were around our ad over the past 72 hours, 321 of them had never seen it before).

Tracking cumulative impressions and unique reach would reveal the number of new/unique audience that the ad is targeting. This insight is absolutely imperative in helping brands and agencies determine when their ad campaign has hit its saturation point. Also, different messages can be sent to a consumer for each successive exposure to your messages.

Click to download our Digital Signage Handbook

Bonus! The BlueFox.io Audience Analytics Sample Report 

Thanks for sticking around, here is the bonus as promised! As part of the BlueFox.io suite of solutions, we generate a report of the different audience foot traffic analytics to help advertising networks communicate the campaign results to their clients and brands. On top of the 4 metrics mentioned, there are many more insightful and actionable analytics included in the report, for example, week/month impression breakdown.

While our clients use their real-time audience analytics to measure and optimize their ad efficiency, they are also successful in engaging with their audience through our proximity-based customer engagement solution. Stay tuned for our next article on how our clients have managed to establish and maintain strong customer relationship through proximity-based messaging!

Sources:

  1. http://www.marketing-interactive.com/the-top-trends-to-watch-in-ooh/
  2. https://oaaa.org/NewsEvents/PressReleases/tabid/327/id/4244/Default.aspx
  3. https://www.commercialintegrator.com/av/10-content-challenges-digital-signage-programs/

November 29, 2017Comments are off for this post.

BlueFox.io Proud Sponsor of NRF 2018 Retail’s Big Show

BlueFox at the National Retail Fair 2018

BlueFox.io is a proud sponsor of the NRF 2018 Retail's big show!

Come and discover BlueFox Engage, an engagement solution like no other – with no Apps, no Beacons, and it’s privacy-friendly!

Engage marks a new era of customer engagement and analytics for Retail, Brands, Hospitality and Smart Cities.

Request a time slot and let’s meet at our booth to see it in action!
We hope to see you in New York! 

The Engagers @BlueFox.io