THE WHY. THE HOW. THE TEAM.

THE WHY. THE HOW. THE TEAM.

THE WHY. THE HOW. 
THE TEAM.

THE WHY.
THE HOW.
THE TEAM.

 ABOUT US

WHY BLUEFOX

BlueFox empowers a wide range of companies with high-level analytics regarding foot traffic in their buildings and their open spaces. This information is real-time and delivered online. It tells retail outlets, clubs, restaurants, cities, venues, airports, event managers, sports stadiums, and other domains how many people are present in the defined area. It features an app that sends an alert when occupancy reaches the defined limit.


This narrows the client information-gap compared to online shopping. Not only do our brick-and-mortar clients know how many people are on their site, but they can also send messages to their customers’ smartphones instantly. Our technology is way ahead of Bluetooth. Our system does not require it. Moreover, customer smartphones do not even need to be connected to the location’s Wi-FI network, nor do they need a specific app to be installed. With BlueFox, you connect with your consumers in their present moment. They welcome your messages because they are time-based, relevant and they opted in before.

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"Irrelevant marketing information is counter-productive. We respect consumer rights. Our solutions are unobtrusive. We believe business runs on personal relationships. Our solutions are GDPR and Privacy Shield certified."


-BlueFox on Consumer Privacy

CONSUMER RIGHTS

  • Our inconspicuous devices plug into any normal wall socket
  • Our SMS’s do not work unless your customers have given consent
  • We do not have a field in which to store names with personal data
  • We never abuse your trust by sending your customers spam messages

INFORMATION INTEGRITY

  • We hash the information at the source using cryptographic technology
  • Our servers and networks are protected by advanced data security
  • Our statistics are anonymous and aggregated to protect confidentiality
  • We never share them with third parties. We meet US and EU standards

ABOUT BLUEFOX

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founders after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.


Guillaume and team launched this new technology in 2015 at retail events in the United States, Japan, and Europe. Following acclaim at CES, numerous US and international awards followed. In June 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox began roaring. In 2017 BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology”. The team now includes more than 20 members.

OUR SUPPORT TEAM

OUR SUPPORT TEAM

panasonic
Baseline
pentalog
fusionfund
bleucapital
polytech

MEET THE TEAM

guillaume

GUILLAUME DE LA TOUR
Co-founder & CEO
Guillaume is an entrepreneur with an engineering background. He has founded and led several companies to success in fields such as Digital Signage, IT Services, Consulting, and Telecom.

jw

JAN WILLEM KORVER
Co-founder
Jan Willem graduated from Utrecht University with a major in Computer Science. He previously held Senior Engineering and development roles at BlueFox Content, FL Media, and Market Graph.

fred

FREDERIC RENARD
COO
Frederic joined BlueFox.io in 2016 after holding executive and founding roles in successful startups (VEO and Arkeia Software). He also worked at Apple and Western Digital.

FREDERIC RENARD
COO
Frederic joined BlueFox.io in 2016 after holding executive and founding roles in successful startups (VEO and Arkeia Software). He also worked at Apple and Western Digital.

amanda

AMANDA MILLS
Director of Customer Success
Amanda previously held Senior Product Management and Product Marketing roles at Xura, AOL, and Microsoft. As an Airbnb super host, she imagined Party Squasher.

thibault

THIBAULT DE LACHEZE-MUREL
CTO
Thibault holds a Master’s of Science in Computer Engineering, specializing in Software Development and Information Security. In his life before BlueFox.io, Thibault gained invaluable experience at the French Ministry of Armed Forces and the French Ministry of Defence.

bart

BART GOLUB
Head of Marketing
With roots on the Las Vegas Strip, engineering player loyalty programs and practising the artful science of gamification, Bart brings with him to BlueFox.io a passion for growth marketing, strategic branding, and hospitality at large. He is a graduate of the Cornell University School of Hotel Administration.

 RESELLERS PARTNER PROGRAM

Resellers Partner program.
BlueFox.io's Reseller program is designed for VARs, Telcos, ISPs and resellers specializing in retail and brick-and-mortar equipment. With the Reseller’s program, you can resell BlueFox Count and/or BlueFox Engage to your clients so that they know their traffic and can get more customers.
Contact us to enrich your offerings and make a difference!


Technology and Marketing Partner Program
Marketing agencies and Hardware/Software solutions providers can benefit greatly by integrating or leveraging our solutions. We have partners in activities such as digital signage and security and are always happy to discuss integration. Our solutions can work with or without relying on locations’ Wi-Fi networks, and our API allows easy connections between our real-time counting and many other solutions. Contact us!
Our partners have dedicated pricing, support, account management, and tools to complement their sales and marketing materials and activities.