The Dutch Data Protection Authority just fined the Dutch city of Enschede because they committed 4 serious errors. Don’t make the same mistake! Enschede failed to…
- Establish a legal basis for the data collection,
- Fully anonymize MAC addresses,
- Limit the duration of data retention, and
- Give consumers an opportunity to opt out.
Collecting relevant data in a privacy-friendly way is possible. If you want to measure foot traffic, whether you are a public or a private organization, partner with true experts to ensure that your project is compliant. Foot traffic measurement solutions exist that are GDPR compliant.