May 13, 2020Comments are off for this post.

BlueFox introduces its social distancing solution for BrightSign players

BlueFox has teamed up with BrightSign to offer a comprehensive social distancing solution for companies and organizations having to manage strict capacity guidelines

Read more

March 23, 2020Comments are off for this post.

BlueFox Announces Data Partnership with InReality’s Venue Analytics Platform

Industry leaders come together to respond to the need for easier “wide-angle views” of venue analytics and KPI’s.

BlueFox and InReality partner in venue analyticsBlueFox announces their partnership with InReality to make it easier for venues and stores to get multi-dimensional, sensor-based analytic views from one platform. InReality’s venue analytics platform harnesses multiple sensor technologies and data streams into one simple view of the most important metrics and KPI’s. BlueFox provides real-time customer presence and foot traffic data via a patented mobile smart sensing technology. 

Guillaume de La Tour, Founder and CEO at BlueFox, commented, “It’s becoming increasingly important to be able to collate foot traffic data into dashboards that can present multiple metrics and KPI’s. We know that our patented technology for counting people by sensing smartphones solves big challenges for venues and stores. But we also know that they need key KPI’s that don’t involve us. With InReality, we can make it easy for them to get everything they need to view from one simple interface, all with flexible monthly subscription options.”

“InReality’s alignment with BlueFox makes so much sense for both our companies and our channel partners,” said Ron Levac, InReality’s CEO. “Their technology is unique, patented, privacy prudent, needs no special app, login, or beacon, and the accuracy rate is an impressive 95%+. As we continue to grow our ecosystem, they’re an ideal mobile data partner, and we’re excited to make them available as part of our sensor arsenal.”

 “We’re in such an interesting time for both DOOH and retail,” adds InReality’s newly-appointed Chief Strategy Officer, Laura Davis-Taylor. “We’re finally giving out-of-home venues the respect that they deserve as a potent media channel, but it’s time that we made it easier to prove out and optimize the things that we do inside of them. We love BlueFox because of the ease to do this, but also the accuracy.”

About BlueFox

BlueFox is revolutionizing traffic counting and customer engagement in physical spaces, with technology that makes counting simpler and more affordable. BlueFox serves retail, hospitality, and advertising industries, helping boost sales, optimize security, and increase customer loyalty. Bluefox’s patented mobile phone detection and engagement solution requires no apps or beacons and has received multiple independent privacy certifications, as well as numerous industry awards.

About InReality

Founded in 1995, InReality began as an in-store design and display company working with brands and retailers to create engaging in-store shopping experiences. After decades of working to optimize the in-store experience, InReality recognized the changes in the retail landscape and made the shift to venue analytics so that they could better serve their clients and the market.

InReality’s SaaS platform makes generating the most important place-based metrics easy. They do it by harnessing most any IoT tracking, measurement, and influencing technologies into one simple platform that produces only the KPI’s needed most, then enabling predictive or personalized responses. With it, venues can both prove and improve their “phygital” touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.

March 11, 2020No Comments

How BlueFox helps its customers to predict foot-traffic during Covid-19 epidemic?

The Covid-19 epidemic appears poised to cause havoc with businesses that depend on foot traffic.  BlueFox can help companies cope by accurately measuring foot traffic for informed decisions.  Companies will need to react, but we can help them neither underreact nor overreact.

Traffic in stores and shopping malls has been impacted in geographies already affected by the virus. Retailers with stores across a country or a continent can monitor--on a per-location basis--traffic variations to better predict how traffic will evolve in the coming days and to make the appropriate staffing adjustments.

Sodexo, a $25B global food services company, uses BlueFox to monitor customer traffic at their corporate and university campus cafeterias.  Sodexo uses this real-time data to manage food preparation volumes, helping to minimize food waste and improve margins.

Advertising is one of the first expenses that companies cut when the target audience is unpredictable.  BlueFox lets advertisers measure outdoor advertising accurately and adjust the campaign cost to the actual audience of the ad campaign.

Common to all BlueFox customers, foot-traffic is the fuel of their businesses.  Having accurate real-time footfall data allows them to make more informed decisions to drive their operations when visibility is otherwise low.

How do you leverage your foot-traffic data to improve your business?

June 20, 2019Comments are off for this post.

Change your digital signage messaging dynamically, based on real-time traffic

Now Signagelive can leverage BlueFox webhook push notifications to trigger dynamic digital display content changes based on the size of the audience within sensor range. BlueFox technology can be embedded directly into the device when running on a BrightSign media player, or you can use a dedicated BlueFox sensor.

Read the Signagelive support article

May 16, 2019Comments are off for this post.

Keboola Adds BlueFox Foot-traffic Analytics to its Platform

Offering foot-traffic data feed to KPIs to analyze and predict business

Keboola and BlueFox have teamed up recently to provide foot-traffic analytics in the Keboola dashboard. BlueFox data can now be combined with any of the hundreds of data sources Keboola supports -- e.g., POS systems, and weather data, marketing, and CRM platforms -- including Mailchimp, Salesforce, and Google and Facebook ad management.

Example of Keboola dashboard leveraging BlueFox foot-traffic data

“Keboola's integration with BlueFox makes it easy to add BlueFox analytics to our customers’ data environments, to be combined with other data sources or analyzed in a way only they can think of,” said Milan Veverka, Partner at Keboola. “Our first deployment with Roti is a great use case for using restaurant foot-traffic as a measure of the combined result of marketing campaigns, weather, and other factors.”

"Adding the BlueFox sensor feed into our Keboola data platform provides Roti with real-time insight into guest traffic and customer visit patterns like never before.” added Jeff Miller, VP of Technology at Roti Modern Mediterranean. “We will be able to know which campaigns are driving customer frequency!"

“Our partnership with Keboola is a perfect example of ‘the whole being greater than the sum of its parts,’ said Fred Renard, COO at BlueFox. “Being able to mash up numerous data feeds and deliver actionable business insights empowers Keboola clients to become data-driven companies.”

Read more about Roti Modern Mediterranean leveraging the Keboola data hub

November 16, 2018Comments are off for this post.

BlueFox and BrightSign join forces in the digital signage space

BlueFox has integrated its real-time mobile phone sensing technology into BrightSign portfolio of digital-signage media players.

BlueFox-equipped BrightSign media players can detect nearby mobile phones without the need for any special apps, logins, or beacons. BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement.

The BlueFox solution is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.

Read AVNetwork article about BrightSign announcement

Download the datasheet

March 7, 2018Comments are off for this post.

The 4 Must-have Real-time Audience Analytics Advertisers Need

The industry’s leading advertising networks make use of insightful audience foot traffic analytics to give them a better understanding of consumers and ad efficiencies. As Yoann El Jaouhari, managing director of JCDecaux Cityscape observes, “We can see a trend whereby DOOH is also being used more creatively, pushing contextual dynamic contents to specific audiences, and also complementing social media campaigns, either through integration or through content creation.”

It’s time for you to level the playing field.

BlueFox.io Solutions provide real-time audience data at your fingertips, empowering your network and your clients, whether it is out-of-home (OOH) media or digital signages.  So, without further ado, here are the four must-have real-time audience analytics (stick around for a bonus!) that will empower brands and advertising networks to deliver effective and conversion-driving ads:

Exposure
Getting audience exposure is a common and imperative practice to assess ad efficiency and give advertisers and agencies an overview of foot traffic in ad spaces.

How do we do it? Simple. BlueFox.io sensors evaluates traffic by counting smartphones. It has never been that easy to measure audience exposure. We track “real time” and “over time” Opportunity To See (OTS) counts (example: current video wall OTS is 12, total since 8:30 AM is 144)

Location Density
Location density data delves deeper into multi-location advertising campaigns. With location density analytics, advertisers and agencies can determine which advertising campaign location yield the best audience exposure. Examples of location density analytics include viewing hotspots and top traffic clusters to evaluate and test the efficiency of your campaign.

This can enhance the advertising strategy and planning process. Knowing the distribution and audience exposure is great for increasing ad efficiency but we can do better.

Dwell Time
In a recent research, it was found that 55 percent of people who viewed a digital signage could recall the specific message displayed every time they passed one. Audience dwell time shows how long customers stay engaged with the advertising media.

There are many reasons to use dwell times, mainly, to refine test media and generating advertising insights. A/B testing multiple creatives can show you which asset has the highest retention rate. Also, tracking recurring traffic patterns and identifying "premium" advertising hours, days, or season can give you a great level of precision for your campaign management.

Advertising efficiency rates evaluations are greatly improved using dwell time analytics.

Frequency and Cumulative Unique Reach
What’s your playlist strategy? Commercial Integrator says an effective frequency is 4 - 7 times. Measuring impression frequency rates will help advertisers and brands understand the amount of times an individual has been exposed to the ad media. (example: of the 1,234 people who were around our ad over the past 72 hours, 321 of them had never seen it before).

Tracking cumulative impressions and unique reach would reveal the number of new/unique audience that the ad is targeting. This insight is absolutely imperative in helping brands and agencies determine when their ad campaign has hit its saturation point. Also, different messages can be sent to a consumer for each successive exposure to your messages.

Click to download our Digital Signage Handbook

Bonus! The BlueFox.io Audience Analytics Sample Report 

Thanks for sticking around, here is the bonus as promised! As part of the BlueFox.io suite of solutions, we generate a report of the different audience foot traffic analytics to help advertising networks communicate the campaign results to their clients and brands. On top of the 4 metrics mentioned, there are many more insightful and actionable analytics included in the report, for example, week/month impression breakdown.

While our clients use their real-time audience analytics to measure and optimize their ad efficiency, they are also successful in engaging with their audience through our proximity-based customer engagement solution. Stay tuned for our next article on how our clients have managed to establish and maintain strong customer relationship through proximity-based messaging!

Sources:

  1. http://www.marketing-interactive.com/the-top-trends-to-watch-in-ooh/
  2. https://oaaa.org/NewsEvents/PressReleases/tabid/327/id/4244/Default.aspx
  3. https://www.commercialintegrator.com/av/10-content-challenges-digital-signage-programs/