November 30, 2018Comments are off for this post.

Hammerson’s Nicetoile shopping mall leverages BlueFox solution to measure the success of its art exhibit

Hammerson used the Bluefox solution to measure traffic for a special art exhibit in its Nicetoile shopping mall, in Nice, France. Hammerson has begun presenting art exhibitions in its shopping malls to boost traffic by promoting art and culture to visitors via interactive experiences.

In summer 2018, Nicetoile held an exhibit of the late artist Yves Klein’s classic post-war European paintings, reimagined via augmented reality.

The company needed detailed audience data to measure the success of the exhibit. BlueFox mobile phone detection technology provides a simple, cost-effective solution.

Download the Hammerson case study

Photo Credit: Centre Commercial - Nicetoile (Facebook)

October 8, 2018Comments are off for this post.

Customer Spotlight: Sodexo Smart Cafe

Following successful technology trials this past year, BlueFox is happy to announce a global partnership with Sodexo where BlueFox.io's technology is placed inside cafeterias and other eateries to help site operators plan operating hours more efficiently, react to peaks in customer visitation, and reduce food waste. Sodexo serves millions of meals around the world each day and their customers include universities, corporate campuses, and airport lounges. See what BlueFox can do for the Hospitality market

March 7, 2018Comments are off for this post.

The 4 Must-have Real-time Audience Analytics Advertisers Need

The industry’s leading advertising networks make use of insightful audience foot traffic analytics to give them a better understanding of consumers and ad efficiencies. As Yoann El Jaouhari, managing director of JCDecaux Cityscape observes, “We can see a trend whereby DOOH is also being used more creatively, pushing contextual dynamic contents to specific audiences, and also complementing social media campaigns, either through integration or through content creation.”

It’s time for you to level the playing field.

BlueFox.io Solutions provide real-time audience data at your fingertips, empowering your network and your clients, whether it is out-of-home (OOH) media or digital signages.  So, without further ado, here are the four must-have real-time audience analytics (stick around for a bonus!) that will empower brands and advertising networks to deliver effective and conversion-driving ads:

Exposure
Getting audience exposure is a common and imperative practice to assess ad efficiency and give advertisers and agencies an overview of foot traffic in ad spaces.

How do we do it? Simple. BlueFox.io sensors evaluates traffic by counting smartphones. It has never been that easy to measure audience exposure. We track “real time” and “over time” Opportunity To See (OTS) counts (example: current video wall OTS is 12, total since 8:30 AM is 144)

Location Density
Location density data delves deeper into multi-location advertising campaigns. With location density analytics, advertisers and agencies can determine which advertising campaign location yield the best audience exposure. Examples of location density analytics include viewing hotspots and top traffic clusters to evaluate and test the efficiency of your campaign.

This can enhance the advertising strategy and planning process. Knowing the distribution and audience exposure is great for increasing ad efficiency but we can do better.

Dwell Time
In a recent research, it was found that 55 percent of people who viewed a digital signage could recall the specific message displayed every time they passed one. Audience dwell time shows how long customers stay engaged with the advertising media.

There are many reasons to use dwell times, mainly, to refine test media and generating advertising insights. A/B testing multiple creatives can show you which asset has the highest retention rate. Also, tracking recurring traffic patterns and identifying "premium" advertising hours, days, or season can give you a great level of precision for your campaign management.

Advertising efficiency rates evaluations are greatly improved using dwell time analytics.

Frequency and Cumulative Unique Reach
What’s your playlist strategy? Commercial Integrator says an effective frequency is 4 - 7 times. Measuring impression frequency rates will help advertisers and brands understand the amount of times an individual has been exposed to the ad media. (example: of the 1,234 people who were around our ad over the past 72 hours, 321 of them had never seen it before).

Tracking cumulative impressions and unique reach would reveal the number of new/unique audience that the ad is targeting. This insight is absolutely imperative in helping brands and agencies determine when their ad campaign has hit its saturation point. Also, different messages can be sent to a consumer for each successive exposure to your messages.

Click to download our Digital Signage Handbook

Bonus! The BlueFox.io Audience Analytics Sample Report 

Thanks for sticking around, here is the bonus as promised! As part of the BlueFox.io suite of solutions, we generate a report of the different audience foot traffic analytics to help advertising networks communicate the campaign results to their clients and brands. On top of the 4 metrics mentioned, there are many more insightful and actionable analytics included in the report, for example, week/month impression breakdown.

While our clients use their real-time audience analytics to measure and optimize their ad efficiency, they are also successful in engaging with their audience through our proximity-based customer engagement solution. Stay tuned for our next article on how our clients have managed to establish and maintain strong customer relationship through proximity-based messaging!

Sources:

  1. http://www.marketing-interactive.com/the-top-trends-to-watch-in-ooh/
  2. https://oaaa.org/NewsEvents/PressReleases/tabid/327/id/4244/Default.aspx
  3. https://www.commercialintegrator.com/av/10-content-challenges-digital-signage-programs/

August 2, 2017Comments are off for this post.

How Plug and Play Tech Center Cafe Engages with Employees [Case Study]

Plug and Play Tech Center in Sunnyvale, California hosts more than 400 startups. Daily Specials, menus and events make every day a special day at the Cafeteria. How do we simply communicate all of these with people in the building? How do we improve planning?

As BlueFox is located in the same building, it became obvious to us that BlueFox Engage is the ideal solution for the Cafeteria to engage with the people in the facility.

How It Works

It can't be simpler! In a few seconds, people register,  following instructions that are displayed at the Cafeteria. After they give their consent to receive messages and promotions, they receive a text message daily when coming to the office, letting them in on what is happening that day.

 

Plug and Play Tech Center | BlueFox Engage

 

No apps to download, no Bluetooth required.

Customer Engagement can be as simple as a text message.

 

The Multiple Benefits and Possibilities BlueFox Engage Offers to Restaurants and Cafeterias

  • Know how many people are in your restaurants in real-time
  • Get all analytics per day, per week, per hour
  • Reduce food waste by getting accurate insights on traffic
  • Engage with people before, during, or after their visit
  • Push survey
  • Connect counting to traffic based content on Digital Signage
  • And more...

 

To learn more on how Engage can take your bar, restaurant or cafeteria to the next level, please contact us, we will be happy to assist!

 

Contact Us

August 2, 2017Comments are off for this post.

When Brands and Gas Stations Use BlueFox Engage to Bring Customers Back to Their Stores

Before today’s pumps, people used to fill up their tank, shop at the convenience store when paying for their gas, and then leave. Nowadays, customers usually just pay at the pump and leave. This evolution results in significant revenue loss for gas station grocery stores and for the brands that sell products there. Another common problem for gas stations is not knowing how many people come to their location.

Bring Customers Back Inside The Shop With BlueFox Engage

With BlueFox Engage, customers

  • Arrive at the pump,
  • See the current store promotion on a display,
  • Opt-in with their phone in seconds to be part of the promotional program,
  • Receive a coupon on their phone and redeem it at the store immediately,
  • Often purchase additional products once inside the store,
  • Get promotions on their phone when they come back next time.

All of this with no app to download, and in any gas station running the same promotional campaign.

 

Bring customers back to your store

Images used for illustration purposes only

 

How BlueFox Engage Is Setup

We setup one tiny Engage sensor per gas station. Our sensor does not even need to be connected to the location’s Wi-Fi. All we need is a power outlet!

The promotional campaign is setup using our easy-to-use Campaign Management portal, with parameters such as logos, images, messages, frequencies, etc. Our portal provides our clients (gas station chains or brands) with all the key analytics they need to measure the Marketing/Business efficiency of their campaigns and demonstrate ROI.

 

Results

Case studies have shown up to:

  • 3x more visits into the gas station store when equipped with BlueFox Engage
  • 96% program loyalty
  • 10x ROI (Revenue generated vs Cost of Engage)

To learn more, please contact us, we'll be thrilled to help!

 Contact Us