BlueFox has teamed up with BrightSign to offer a comprehensive social distancing solution for companies and organizations having to manage strict capacity guidelines
The Covid-19 epidemic appears poised to cause havoc with businesses that depend on foot traffic. BlueFox can help companies cope by accurately measuring foot traffic for informed decisions. Companies will need to react, but we can help them neither underreact nor overreact.
Traffic in stores and shopping malls has been impacted in geographies already affected by the virus. Retailers with stores across a country or a continent can monitor--on a per-location basis--traffic variations to better predict how traffic will evolve in the coming days and to make the appropriate staffing adjustments.
Sodexo, a $25B global food services company, uses BlueFox to monitor customer traffic at their corporate and university campus cafeterias. Sodexo uses this real-time data to manage food preparation volumes, helping to minimize food waste and improve margins.
Advertising is one of the first expenses that companies cut when the target audience is unpredictable. BlueFox lets advertisers measure outdoor advertising accurately and adjust the campaign cost to the actual audience of the ad campaign.
Common to all BlueFox customers, foot-traffic is the fuel of their businesses. Having accurate real-time footfall data allows them to make more informed decisions to drive their operations when visibility is otherwise low.
September 13, 2019 — Comments are off for this post.
Pick’n’Watch markets an innovative retail solution that triggers product videos and other messaging based on the product the customer touches on the shelf. In addition to increasing sales conversions, the solution collects extensive analytics about product interactions.
Leveraging the BlueFox API, Pick’n’Watch now embeds foot-traffic analytics into its dashboard. From one screen, Pick’n’Watch customers can gain a complete understanding of overall store traffic, close-by audience, number of product interactions, and bottom-of-the-funnel POS data.
June 20, 2019 — Comments are off for this post.
Now Signagelive can leverage BlueFox webhook push notifications to trigger dynamic digital display content changes based on the size of the audience within sensor range. BlueFox technology can be embedded directly into the device when running on a BrightSign media player, or you can use a dedicated BlueFox sensor.
May 16, 2019 — Comments are off for this post.
Keboola and BlueFox have teamed up recently to provide foot-traffic analytics in the Keboola dashboard. BlueFox data can now be combined with any of the hundreds of data sources Keboola supports -- e.g., POS systems, and weather data, marketing, and CRM platforms -- including Mailchimp, Salesforce, and Google and Facebook ad management.
“Keboola's integration with BlueFox makes it easy to add BlueFox analytics to our customers’ data environments, to be combined with other data sources or analyzed in a way only they can think of,” said Milan Veverka, Partner at Keboola. “Our first deployment with Roti is a great use case for using restaurant foot-traffic as a measure of the combined result of marketing campaigns, weather, and other factors.”
"Adding the BlueFox sensor feed into our Keboola data platform provides Roti with real-time insight into guest traffic and customer visit patterns like never before.” added Jeff Miller, VP of Technology at Roti Modern Mediterranean. “We will be able to know which campaigns are driving customer frequency!"
“Our partnership with Keboola is a perfect example of ‘the whole being greater than the sum of its parts,’ said Fred Renard, COO at BlueFox. “Being able to mash up numerous data feeds and deliver actionable business insights empowers Keboola clients to become data-driven companies.”
November 30, 2018 — Comments are off for this post.
Hammerson used the Bluefox solution to measure traffic for a special art exhibit in its Nicetoile shopping mall, in Nice, France. Hammerson has begun presenting art exhibitions in its shopping malls to boost traffic by promoting art and culture to visitors via interactive experiences.
In summer 2018, Nicetoile held an exhibit of the late artist Yves Klein’s classic post-war European paintings, reimagined via augmented reality.
The company needed detailed audience data to measure the success of the exhibit. BlueFox mobile phone detection technology provides a simple, cost-effective solution.
Download the Hammerson case study
Photo Credit: Centre Commercial - Nicetoile (Facebook)
Following successful technology trials this past year, BlueFox is happy to announce a global partnership with Sodexo where BlueFox.io's technology is placed inside cafeterias and other eateries to help site operators plan operating hours more efficiently, react to peaks in customer visitation, and reduce food waste. Sodexo serves millions of meals around the world each day and its customers include universities, corporate campuses, and airport lounges. See what BlueFox can do for the Hospitality market
March 7, 2018 — Comments are off for this post.
The industry’s leading advertising networks make use of insightful audience foot traffic analytics to give them a better understanding of consumers and ad efficiencies. As Yoann El Jaouhari, managing director of JCDecaux Cityscape observes, “We can see a trend whereby DOOH is also being used more creatively, pushing contextual dynamic contents to specific audiences, and also complementing social media campaigns, either through integration or through content creation.”
It’s time for you to level the playing field.
BlueFox.io Solutions provide real-time audience data at your fingertips, empowering your network and your clients, whether it is out-of-home (OOH) media or digital signages. So, without further ado, here are the four must-have real-time audience analytics (stick around for a bonus!) that will empower brands and advertising networks to deliver effective and conversion-driving ads:
Getting audience exposure is a common and imperative practice to assess ad efficiency and give advertisers and agencies an overview of foot traffic in ad spaces.
How do we do it? Simple. BlueFox.io sensors evaluates traffic by counting smartphones. It has never been that easy to measure audience exposure. We track “real time” and “over time” Opportunity To See (OTS) counts (example: current video wall OTS is 12, total since 8:30 AM is 144)
Location density data delves deeper into multi-location advertising campaigns. With location density analytics, advertisers and agencies can determine which advertising campaign location yield the best audience exposure. Examples of location density analytics include viewing hotspots and top traffic clusters to evaluate and test the efficiency of your campaign.
This can enhance the advertising strategy and planning process. Knowing the distribution and audience exposure is great for increasing ad efficiency but we can do better.
In a recent research, it was found that 55 percent of people who viewed a digital signage could recall the specific message displayed every time they passed one. Audience dwell time shows how long customers stay engaged with the advertising media.
There are many reasons to use dwell times, mainly, to refine test media and generating advertising insights. A/B testing multiple creatives can show you which asset has the highest retention rate. Also, tracking recurring traffic patterns and identifying "premium" advertising hours, days, or season can give you a great level of precision for your campaign management.
Advertising efficiency rates evaluations are greatly improved using dwell time analytics.
Frequency and Cumulative Unique Reach
What’s your playlist strategy? Commercial Integrator says an effective frequency is 4 - 7 times. Measuring impression frequency rates will help advertisers and brands understand the amount of times an individual has been exposed to the ad media. (example: of the 1,234 people who were around our ad over the past 72 hours, 321 of them had never seen it before).
Tracking cumulative impressions and unique reach would reveal the number of new/unique audience that the ad is targeting. This insight is absolutely imperative in helping brands and agencies determine when their ad campaign has hit its saturation point. Also, different messages can be sent to a consumer for each successive exposure to your messages.
Click to download our Digital Signage Handbook
Bonus! The BlueFox.io Audience Analytics Sample Report
Thanks for sticking around, here is the bonus as promised! As part of the BlueFox.io suite of solutions, we generate a report of the different audience foot traffic analytics to help advertising networks communicate the campaign results to their clients and brands. On top of the 4 metrics mentioned, there are many more insightful and actionable analytics included in the report, for example, week/month impression breakdown.
While our clients use their real-time audience analytics to measure and optimize their ad efficiency, they are also successful in engaging with their audience through our proximity-based customer engagement solution. Stay tuned for our next article on how our clients have managed to establish and maintain strong customer relationship through proximity-based messaging!
Manage capacity and prevent overcrowding in any physical space with our Social Distancing solution.