February 13, 2020Comments are off for this post.

Another month, another web dashboard update!

A new version of our foot-traffic dashboard was rolled out at the end of January, bringing new features and enhancements.

Conversion Window comparison widgetThe Conversion Comparison widget allows you to compare the conversion ratio of a group of sensors. BlueFox analytics reports both the inner range, traffic close to the digital signage or within the shop, and the outer range, traffic that passes by. The conversion ratio measures the attractiveness of a digital signage or store window. This widget allows you to quickly compare this ratio for your digital signages, kiosks, or stores.

BlueFox Retail Sample ReportA summary report in PDF format has long been available for all your sensor KPIs using the BlueFox solution. Now, it is possible to receive the same reports targeted for a subset of your sensors. You can configure the report to be delivered to your contact email monthly, bi-monthly, weekly, or even daily.

Additionally, you can set opening hours for each sensor, so the pdf report only includes foot-traffic data when you have staff in your kiosk, popup store, etc.

We are especially happy with our heat map widget reporting hourly performance. The heat map display is available for individual sensor locations, and it is provided for any group sensors as an aggregate summary. The data is available for download in CSV format.

BlueFox heat map

We will spare you from the long list of smaller enhancements as well as bug fixes (yes, it may happen!) here and there. Stay tuned for our next update!

October 31, 2019Comments are off for this post.

Foot-traffic analytics dashboard update

Earlier this week, BlueFox rolled out an updated version of our dashboard, featuring new foot-traffic analytics charts. We have added these new charts for both individual sensors as well as any defined group of sensors.

Visualize peak times – First, we included a color-coded heat map that lets you visualize at a glance peak times of one or several locations. Here’s what it looks like:

Identify peak hours and days – Second, we introduced a “best-performing” widget to identify the top-five hours and days within any specified period, for one sensor or a group of sensors.

Rank your top-five locations – For groups of sensors, we’re offering a “Top Sensors” widget, which ranks your top-five locations, those generating the most visits or impressions.

Organize your dashboard quickly and easily – With all these great widgets, it’s nice to be able to control which ones you use and how they’re organized. We’ve introduced an easy way to do exactly that. You can enable or disable your dashboard widgets and organize the visibility of the charts and the order that the charts are displayed on your dashboard. The visibility is set using an off/on switch for each chart. The chart order is set by dragging the element up or down in the settings panel.​

Your upgrade is automatic – As usual, customers will get these foot-traffic analytics dashboard upgrades automatically at their next login.

Contact our team to get a live demo

October 4, 2019Comments are off for this post.

The new BlueFox dashboard is live!

The new foot-traffic analytics dashboard has hundreds of improvements and upgrades. Here are a few highlights: 

  • A slick new Web interface, optimized for any type of display, from your desktop monitor to your tablet to your smartphone screen.
  • Enhanced data aggregation across time periods so you can leverage BlueFox data collection to observe trends and business impacts.
  • The ability to generate and schedule PDF reports for all your sensors. You can receive these automatically generated reports via email, monthly, bi-weekly, weekly, or even daily.
BlueFox foot-traffic analytics dashboard
BlueFox foot-traffic analytics dashboard

Standard KPIs include real-time count, visit by the hour, day, week, and month, dwell times, as well as repeat visits ratio. Premium version reports unique visitor count as well as visit frequency of visit

Learn more about how BlueFox customers leverage our foot-traffic analytics in the OOH Advertising, Retail, and Hospitality industries.

September 13, 2019Comments are off for this post.

Pick’n’Watch Adds BlueFox Foot-traffic Analytics to its Product Sales Booster

Embedding top-of-funnel foot-traffic data into customer “touch analytics”

Pick’n’Watch markets an innovative retail solution that triggers product videos and other messaging based on the product the customer touches on the shelf. In addition to increasing sales conversions, the solution collects extensive analytics about product interactions.

Leveraging the BlueFox API, Pick’n’Watch now embeds foot-traffic analytics into its dashboard. From one screen, Pick’n’Watch customers can gain a complete understanding of overall store traffic, close-by audience, number of product interactions, and bottom-of-the-funnel POS data.

Pick'n'Watch dashboard featuring BlueFox data

See a demo of the Pick’n’Watch and BlueFox combined solutions at Grocery Shop, September 15-18, 2019 in Las Vegas. Visit the Pick’n’Watch website.

June 20, 2019Comments are off for this post.

Change your digital signage messaging dynamically, based on real-time traffic

Now Signagelive can leverage BlueFox webhook push notifications to trigger dynamic digital display content changes based on the size of the audience within sensor range. BlueFox technology can be embedded directly into the device when running on a BrightSign media player, or you can use a dedicated BlueFox sensor.

Read the Signagelive support article

May 16, 2019Comments are off for this post.

Keboola Adds BlueFox Foot-traffic Analytics to its Platform

Offering foot-traffic data feed to KPIs to analyze and predict business

Keboola and BlueFox have teamed up recently to provide foot-traffic analytics in the Keboola dashboard. BlueFox data can now be combined with any of the hundreds of data sources Keboola supports -- e.g., POS systems, and weather data, marketing, and CRM platforms -- including Mailchimp, Salesforce, and Google and Facebook ad management.

Example of Keboola dashboard leveraging BlueFox foot-traffic data

“Keboola's integration with BlueFox makes it easy to add BlueFox analytics to our customers’ data environments, to be combined with other data sources or analyzed in a way only they can think of,” said Milan Veverka, Partner at Keboola. “Our first deployment with Roti is a great use case for using restaurant foot-traffic as a measure of the combined result of marketing campaigns, weather, and other factors.”

"Adding the BlueFox sensor feed into our Keboola data platform provides Roti with real-time insight into guest traffic and customer visit patterns like never before.” added Jeff Miller, VP of Technology at Roti Modern Mediterranean. “We will be able to know which campaigns are driving customer frequency!"

“Our partnership with Keboola is a perfect example of ‘the whole being greater than the sum of its parts,’ said Fred Renard, COO at BlueFox. “Being able to mash up numerous data feeds and deliver actionable business insights empowers Keboola clients to become data-driven companies.”

Read more about Roti Modern Mediterranean leveraging the Keboola data hub

March 12, 2019Comments are off for this post.

Simply NUC offers Intel® NUC-based BlueFox solution

Simply NUC and BlueFox have teamed up to offer a range of versatile, Intel-based NUCs that can run BlueFox software, along with other applications, in a single solution.

Simply NUC deploys a linux platform with native Docker container support. Any solution that can run in a Docker container, like BlueFox, can use the Simply NUC platform. This means vending machines or POS software can be quickly deployed on the Simply NUC BlueFox solution allowing end-customers to optimize hardware deployment and maintenance.

More information is available on the Simply NUC website

November 16, 2018Comments are off for this post.

BlueFox and BrightSign join forces in the digital signage space

BlueFox has integrated its real-time mobile phone sensing technology into BrightSign portfolio of digital-signage media players.

BlueFox-equipped BrightSign media players can detect nearby mobile phones without the need for any special apps, logins, or beacons. BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement.

The BlueFox solution is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.

Read AVNetwork article about BrightSign announcement

Download the datasheet

March 7, 2018Comments are off for this post.

The 4 Must-have Real-time Audience Analytics Advertisers Need

The industry’s leading advertising networks make use of insightful audience foot traffic analytics to give them a better understanding of consumers and ad efficiencies. As Yoann El Jaouhari, managing director of JCDecaux Cityscape observes, “We can see a trend whereby DOOH is also being used more creatively, pushing contextual dynamic contents to specific audiences, and also complementing social media campaigns, either through integration or through content creation.”

It’s time for you to level the playing field.

BlueFox.io Solutions provide real-time audience data at your fingertips, empowering your network and your clients, whether it is out-of-home (OOH) media or digital signages.  So, without further ado, here are the four must-have real-time audience analytics (stick around for a bonus!) that will empower brands and advertising networks to deliver effective and conversion-driving ads:

Exposure
Getting audience exposure is a common and imperative practice to assess ad efficiency and give advertisers and agencies an overview of foot traffic in ad spaces.

How do we do it? Simple. BlueFox.io sensors evaluates traffic by counting smartphones. It has never been that easy to measure audience exposure. We track “real time” and “over time” Opportunity To See (OTS) counts (example: current video wall OTS is 12, total since 8:30 AM is 144)

Location Density
Location density data delves deeper into multi-location advertising campaigns. With location density analytics, advertisers and agencies can determine which advertising campaign location yield the best audience exposure. Examples of location density analytics include viewing hotspots and top traffic clusters to evaluate and test the efficiency of your campaign.

This can enhance the advertising strategy and planning process. Knowing the distribution and audience exposure is great for increasing ad efficiency but we can do better.

Dwell Time
In a recent research, it was found that 55 percent of people who viewed a digital signage could recall the specific message displayed every time they passed one. Audience dwell time shows how long customers stay engaged with the advertising media.

There are many reasons to use dwell times, mainly, to refine test media and generating advertising insights. A/B testing multiple creatives can show you which asset has the highest retention rate. Also, tracking recurring traffic patterns and identifying "premium" advertising hours, days, or season can give you a great level of precision for your campaign management.

Advertising efficiency rates evaluations are greatly improved using dwell time analytics.

Frequency and Cumulative Unique Reach
What’s your playlist strategy? Commercial Integrator says an effective frequency is 4 - 7 times. Measuring impression frequency rates will help advertisers and brands understand the amount of times an individual has been exposed to the ad media. (example: of the 1,234 people who were around our ad over the past 72 hours, 321 of them had never seen it before).

Tracking cumulative impressions and unique reach would reveal the number of new/unique audience that the ad is targeting. This insight is absolutely imperative in helping brands and agencies determine when their ad campaign has hit its saturation point. Also, different messages can be sent to a consumer for each successive exposure to your messages.

Click to download our Digital Signage Handbook

Bonus! The BlueFox.io Audience Analytics Sample Report 

Thanks for sticking around, here is the bonus as promised! As part of the BlueFox.io suite of solutions, we generate a report of the different audience foot traffic analytics to help advertising networks communicate the campaign results to their clients and brands. On top of the 4 metrics mentioned, there are many more insightful and actionable analytics included in the report, for example, week/month impression breakdown.

While our clients use their real-time audience analytics to measure and optimize their ad efficiency, they are also successful in engaging with their audience through our proximity-based customer engagement solution. Stay tuned for our next article on how our clients have managed to establish and maintain strong customer relationship through proximity-based messaging!

Sources:

  1. http://www.marketing-interactive.com/the-top-trends-to-watch-in-ooh/
  2. https://oaaa.org/NewsEvents/PressReleases/tabid/327/id/4244/Default.aspx
  3. https://www.commercialintegrator.com/av/10-content-challenges-digital-signage-programs/