BlueFox has teamed up with BrightSign to offer a comprehensive social distancing solution for companies and organizations having to manage strict capacity guidelines
March 23, 2020 — Comments are off for this post.
BlueFox announces their partnership with InReality to make it easier for venues and stores to get multi-dimensional, sensor-based analytic views from one platform. InReality’s venue analytics platform harnesses multiple sensor technologies and data streams into one simple view of the most important metrics and KPI’s. BlueFox provides real-time customer presence and foot traffic data via a patented mobile smart sensing technology.
Guillaume de La Tour, Founder and CEO at BlueFox, commented, “It’s becoming increasingly important to be able to collate foot traffic data into dashboards that can present multiple metrics and KPI’s. We know that our patented technology for counting people by sensing smartphones solves big challenges for venues and stores. But we also know that they need key KPI’s that don’t involve us. With InReality, we can make it easy for them to get everything they need to view from one simple interface, all with flexible monthly subscription options.”
“InReality’s alignment with BlueFox makes so much sense for both our companies and our channel partners,” said Ron Levac, InReality’s CEO. “Their technology is unique, patented, privacy prudent, needs no special app, login, or beacon, and the accuracy rate is an impressive 95%+. As we continue to grow our ecosystem, they’re an ideal mobile data partner, and we’re excited to make them available as part of our sensor arsenal.”
“We’re in such an interesting time for both DOOH and retail,” adds InReality’s newly-appointed Chief Strategy Officer, Laura Davis-Taylor. “We’re finally giving out-of-home venues the respect that they deserve as a potent media channel, but it’s time that we made it easier to prove out and optimize the things that we do inside of them. We love BlueFox because of the ease to do this, but also the accuracy.”
BlueFox is revolutionizing traffic counting and customer engagement in physical spaces, with technology that makes counting simpler and more affordable. BlueFox serves retail, hospitality, and advertising industries, helping boost sales, optimize security, and increase customer loyalty. Bluefox’s patented mobile phone detection and engagement solution requires no apps or beacons and has received multiple independent privacy certifications, as well as numerous industry awards.
Founded in 1995, InReality began as an in-store design and display company working with brands and retailers to create engaging in-store shopping experiences. After decades of working to optimize the in-store experience, InReality recognized the changes in the retail landscape and made the shift to venue analytics so that they could better serve their clients and the market.
InReality’s SaaS platform makes generating the most important place-based metrics easy. They do it by harnessing most any IoT tracking, measurement, and influencing technologies into one simple platform that produces only the KPI’s needed most, then enabling predictive or personalized responses. With it, venues can both prove and improve their “phygital” touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.
The Covid-19 epidemic appears poised to cause havoc with businesses that depend on foot traffic. BlueFox can help companies cope by accurately measuring foot traffic for informed decisions. Companies will need to react, but we can help them neither underreact nor overreact.
Traffic in stores and shopping malls has been impacted in geographies already affected by the virus. Retailers with stores across a country or a continent can monitor--on a per-location basis--traffic variations to better predict how traffic will evolve in the coming days and to make the appropriate staffing adjustments.
Sodexo, a $25B global food services company, uses BlueFox to monitor customer traffic at their corporate and university campus cafeterias. Sodexo uses this real-time data to manage food preparation volumes, helping to minimize food waste and improve margins.
Advertising is one of the first expenses that companies cut when the target audience is unpredictable. BlueFox lets advertisers measure outdoor advertising accurately and adjust the campaign cost to the actual audience of the ad campaign.
Common to all BlueFox customers, foot-traffic is the fuel of their businesses. Having accurate real-time footfall data allows them to make more informed decisions to drive their operations when visibility is otherwise low.
A new version of our foot-traffic dashboard was rolled out at the end of January, bringing new features and enhancements.
The Conversion Comparison widget allows you to compare the conversion ratio of a group of sensors. BlueFox analytics reports both the inner range, traffic close to the digital signage or within the shop, and the outer range, traffic that passes by. The conversion ratio measures the attractiveness of a digital signage or store window. This widget allows you to quickly compare this ratio for your digital signages, kiosks, or stores.
A summary report in PDF format has long been available for all your sensor KPIs using the BlueFox solution. Now, it is possible to receive the same reports targeted for a subset of your sensors. You can configure the report to be delivered to your contact email monthly, bi-monthly, weekly, or even daily.
Additionally, you can set opening hours for each sensor, so the pdf report only includes foot-traffic data when you have staff in your kiosk, popup store, etc.
We are especially happy with our heat map widget reporting hourly performance. The heat map display is available for individual sensor locations, and it is provided for any group sensors as an aggregate summary. The data is available for download in CSV format.
We will spare you from the long list of smaller enhancements as well as bug fixes (yes, it may happen!) here and there. Stay tuned for our next update!
November 13, 2019 — Comments are off for this post.
Nexmo, the Vonage API Platform, is a BlueFox preferred partner for delivering messages to people via SMS when they’re in proximity to one of our clients’ locations.
As you know, BlueFox Engage requires no apps or beacons, and a one-time opt-in collects user consent, which means we’re compliant with privacy regulations anywhere in the world.
With BlueFox’s global coverage, you can easily connect your Nexmo account with your Engage campaign management for direct price quotes from Nexmo, with no markups or hidden fees.
Learn more about BlueFox engagement use cases in the retail and hospitality industries:
Earlier this week, BlueFox rolled out an updated version of our dashboard, featuring new foot-traffic analytics charts. We have added these new charts for both individual sensors as well as any defined group of sensors.
Visualize peak times – First, we included a color-coded heat map that lets you visualize at a glance peak times of one or several locations. Here’s what it looks like:
Identify peak hours and days – Second, we introduced a “best-performing” widget to identify the top-five hours and days within any specified period, for one sensor or a group of sensors.
Rank your top-five locations – For groups of sensors, we’re offering a “Top Sensors” widget, which ranks your top-five locations, those generating the most visits or impressions.
Organize your dashboard quickly and easily – With all these great widgets, it’s nice to be able to control which ones you use and how they’re organized. We’ve introduced an easy way to do exactly that. You can enable or disable your dashboard widgets and organize the visibility of the charts and the order that the charts are displayed on your dashboard. The visibility is set using an off/on switch for each chart. The chart order is set by dragging the element up or down in the settings panel.
Your upgrade is automatic – As usual, customers will get these foot-traffic analytics dashboard upgrades automatically at their next login.
September 13, 2019 — Comments are off for this post.
Pick’n’Watch markets an innovative retail solution that triggers product videos and other messaging based on the product the customer touches on the shelf. In addition to increasing sales conversions, the solution collects extensive analytics about product interactions.
Leveraging the BlueFox API, Pick’n’Watch now embeds foot-traffic analytics into its dashboard. From one screen, Pick’n’Watch customers can gain a complete understanding of overall store traffic, close-by audience, number of product interactions, and bottom-of-the-funnel POS data.
May 16, 2019 — Comments are off for this post.
Keboola and BlueFox have teamed up recently to provide foot-traffic analytics in the Keboola dashboard. BlueFox data can now be combined with any of the hundreds of data sources Keboola supports -- e.g., POS systems, and weather data, marketing, and CRM platforms -- including Mailchimp, Salesforce, and Google and Facebook ad management.
“Keboola's integration with BlueFox makes it easy to add BlueFox analytics to our customers’ data environments, to be combined with other data sources or analyzed in a way only they can think of,” said Milan Veverka, Partner at Keboola. “Our first deployment with Roti is a great use case for using restaurant foot-traffic as a measure of the combined result of marketing campaigns, weather, and other factors.”
"Adding the BlueFox sensor feed into our Keboola data platform provides Roti with real-time insight into guest traffic and customer visit patterns like never before.” added Jeff Miller, VP of Technology at Roti Modern Mediterranean. “We will be able to know which campaigns are driving customer frequency!"
“Our partnership with Keboola is a perfect example of ‘the whole being greater than the sum of its parts,’ said Fred Renard, COO at BlueFox. “Being able to mash up numerous data feeds and deliver actionable business insights empowers Keboola clients to become data-driven companies.”
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