November 16, 2018Comments are off for this post.

BlueFox and BrightSign join forces in the digital signage space

BlueFox has integrated its real-time mobile phone sensing technology into BrightSign portfolio of digital-signage media players.

BlueFox-equipped BrightSign media players can detect nearby mobile phones without the need for any special apps, logins, or beacons. BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement.

The BlueFox solution is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.

Read AVNetwork article about BrightSign announcement

Download the datasheet

October 30, 2018Comments are off for this post.

“Donut” Detection Range

New to the BlueFox reporting suite, we've added the ability to capture additional data outside of the standard inner detection range you've already configured. The outer detection range can be customized to limit the maximum reach of your BlueFox sensor, which by default can be up to 250 feet (~75 meters).

Here’s an example: you operate a retailer in a shopping mall and want to understand how many people are inside but also how many people are passing by the entrance. At the full detection range, people might simply be too far away to know the store is even there at all, but people who are less than 50 feet away might just be close enough to see the advertisements on your front windows and therefore could be influenced to come inside. This data is now available through our API and with custom reporting.

October 8, 2018Comments are off for this post.

Customer Spotlight: Sodexo Smart Cafe

Following successful technology trials this past year, BlueFox is happy to announce a global partnership with Sodexo where's technology is placed inside cafeterias and other eateries to help site operators plan operating hours more efficiently, react to peaks in customer visitation, and reduce food waste. Sodexo serves millions of meals around the world each day and their customers include universities, corporate campuses, and airport lounges. See what BlueFox can do for the Hospitality market

September 9, 2018Comments are off for this post.

BlueFox at Global Gaming Exposition (G2E)

We'll be showcasing BlueFox Engage in collaboration with the world’s largest slot machine manufacturer, Scientific Games, as part of the Global Gaming Exposition at the Sands Expo Center in Las Vegas taking place October 9-11. Stay tuned for more details on this exciting new collaboration coming soon to a casino near you. And if you’re attending the show, we’d love to meet you!

July 10, 2018Comments are off for this post.

In Ruling on Cellphone Location Data, Supreme Court Makes Statement on Digital Privacy

In a recent decision made by the Supreme Court, restrictions have been put on a wireless carrier’s access to its customer’s physical locations.

This ruling “will protect deeply revealing records associated with 400 million devices”.

This means that locational data is now only available through GDPR compliant services, such as BlueFox, that have obtained consent from its customers in order to prevent any invasions of privacy.

May 17, 2018Comments are off for this post. @ National Restaurant Association Show & VivaTech is exhibiting at two incredible shows just a few days from now! First, you'll find us at the National Restaurant Association Show 2018 in Chicago, Illinois, from Saturday, May 19, through Tuesday, May 22, on the exhibition floor at the Intel Lab.

Right after, we'll be hopping across the pond to partner with Cisco and provide live demonstrations of our collaborative technologies during the Viva Technology conference in Paris, France, from Thursday, May 24, through Saturday, May 26, on the exhibition floor at the Cisco Lab (Booth L30-008).

March 12, 2018Comments are off for this post.

We are happy to share that solutions are officially EU GDPR ready!

We are happy to share that solutions are officially EU #GDPR ready! ePrivacyseal EU awards the ePrivacy #dataprotection seal of approval to solutions. ePrivacy has certified solutions in applying all important technical and legal standards from the EU General Data Protection Regulation (GDPR) for digital products (applicable as of May 2018), as well as those of the EU Data Protection Directive 95/46/EC.

Everything we do at BlueFox takes privacy protection into account. To be ahead of time when it comes to GDPR is great news for the team, but most importantly for our customers and the public.


November 29, 2017Comments are off for this post. Proud Sponsor of NRF 2018 Retail’s Big Show is a proud sponsor of the NRF 2018 Retail's big show!

Come and discover BlueFox Engage, an engagement solution like no other – with no Apps, no Beacons, and it’s privacy friendly!

Engage marks a new era of customer engagement and analytics for Retail, Brands, Hospitality and Smart Cities.

Request a time slot and let’s meet at our booth to see it in action!
We hope to see you in New York! 

The Engagers

September 20, 2017Comments are off for this post. sponsors Retail Innovation Lounge at 2017 is a proud sponsor of the Retail Innovation Lounge at 2017. Our team will be showing better and simpler mobile Engagement, and we hope to see you there!

The Retail Innovation Lounge is a lounge and learn experience at where innovators and disruptors are connected in a cool space with a relaxed vibe.

You'll experience the next level of the future of retail by exploring convergent commerce with new solutions, concepts and authentic conversations. Topics include: retail, brand, technology, marketing, media and entertainment — all revolving around the mission of moving retail into the future. We hope to see you at our booth at!

June 17, 2017Comments are off for this post.

BlueFox Count Launched at VivaTech 2017

VivaTechnology 2017 - Paris

We exhibited at the VivaTech event in Paris, with 50,000+ attendees and 7,000 CEOs

We presented at the CarreFour Retail Innovation Lab and were featured at the Sodexo and Pentalog booths. The opportunity was perfect for us to launch BlueFox Count.  The overall reaction was fantastic and uplifting. Thank you to those who invited us and to our visitors.

Here are some images of BlueFox Count on stage at VivaTech and our real live demo at our booth.

VivaTechnology Paris |


VivaTechnology Paris |


BlueFox Count now Available for Purchase

Whether you are in the retail, transportation or tourism vertical, BlueFox Count is the one solution you need to count foot traffic in real-time. With our mobile app, you can view historical data and trigger alerts and actions when traffic reaches the limit you set, all


With our API's, applications are limitless!