March 23, 2020Comments are off for this post.

BlueFox Announces Data Partnership with InReality’s Venue Analytics Platform

Industry leaders come together to respond to the need for easier “wide-angle views” of venue analytics and KPI’s.

BlueFox and InReality partner in venue analyticsBlueFox announces their partnership with InReality to make it easier for venues and stores to get multi-dimensional, sensor-based analytic views from one platform. InReality’s venue analytics platform harnesses multiple sensor technologies and data streams into one simple view of the most important metrics and KPI’s. BlueFox provides real-time customer presence and foot traffic data via a patented mobile smart sensing technology. 

Guillaume de La Tour, Founder and CEO at BlueFox, commented, “It’s becoming increasingly important to be able to collate foot traffic data into dashboards that can present multiple metrics and KPI’s. We know that our patented technology for counting people by sensing smartphones solves big challenges for venues and stores. But we also know that they need key KPI’s that don’t involve us. With InReality, we can make it easy for them to get everything they need to view from one simple interface, all with flexible monthly subscription options.”

“InReality’s alignment with BlueFox makes so much sense for both our companies and our channel partners,” said Ron Levac, InReality’s CEO. “Their technology is unique, patented, privacy prudent, needs no special app, login, or beacon, and the accuracy rate is an impressive 95%+. As we continue to grow our ecosystem, they’re an ideal mobile data partner, and we’re excited to make them available as part of our sensor arsenal.”

 “We’re in such an interesting time for both DOOH and retail,” adds InReality’s newly-appointed Chief Strategy Officer, Laura Davis-Taylor. “We’re finally giving out-of-home venues the respect that they deserve as a potent media channel, but it’s time that we made it easier to prove out and optimize the things that we do inside of them. We love BlueFox because of the ease to do this, but also the accuracy.”

About BlueFox

BlueFox is revolutionizing traffic counting and customer engagement in physical spaces, with technology that makes counting simpler and more affordable. BlueFox serves retail, hospitality, and advertising industries, helping boost sales, optimize security, and increase customer loyalty. Bluefox’s patented mobile phone detection and engagement solution requires no apps or beacons and has received multiple independent privacy certifications, as well as numerous industry awards.

About InReality

Founded in 1995, InReality began as an in-store design and display company working with brands and retailers to create engaging in-store shopping experiences. After decades of working to optimize the in-store experience, InReality recognized the changes in the retail landscape and made the shift to venue analytics so that they could better serve their clients and the market.

InReality’s SaaS platform makes generating the most important place-based metrics easy. They do it by harnessing most any IoT tracking, measurement, and influencing technologies into one simple platform that produces only the KPI’s needed most, then enabling predictive or personalized responses. With it, venues can both prove and improve their “phygital” touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.

March 11, 2020No Comments

How BlueFox helps its customers to predict foot-traffic during Covid-19 epidemic?

The Covid-19 epidemic appears poised to cause havoc with businesses that depend on foot traffic.  BlueFox can help companies cope by accurately measuring foot traffic for informed decisions.  Companies will need to react, but we can help them neither underreact nor overreact.

Traffic in stores and shopping malls has been impacted in geographies already affected by the virus. Retailers with stores across a country or a continent can monitor--on a per-location basis--traffic variations to better predict how traffic will evolve in the coming days and to make the appropriate staffing adjustments.

Sodexo, a $25B global food services company, uses BlueFox to monitor customer traffic at their corporate and university campus cafeterias.  Sodexo uses this real-time data to manage food preparation volumes, helping to minimize food waste and improve margins.

Advertising is one of the first expenses that companies cut when the target audience is unpredictable.  BlueFox lets advertisers measure outdoor advertising accurately and adjust the campaign cost to the actual audience of the ad campaign.

Common to all BlueFox customers, foot-traffic is the fuel of their businesses.  Having accurate real-time footfall data allows them to make more informed decisions to drive their operations when visibility is otherwise low.

How do you leverage your foot-traffic data to improve your business?

February 13, 2020Comments are off for this post.

Another month, another web dashboard update!

A new version of our foot-traffic dashboard was rolled out at the end of January, bringing new features and enhancements.

Conversion Window comparison widgetThe Conversion Comparison widget allows you to compare the conversion ratio of a group of sensors. BlueFox analytics reports both the inner range, traffic close to the digital signage or within the shop, and the outer range, traffic that passes by. The conversion ratio measures the attractiveness of a digital signage or store window. This widget allows you to quickly compare this ratio for your digital signages, kiosks, or stores.

BlueFox Retail Sample ReportA summary report in PDF format has long been available for all your sensor KPIs using the BlueFox solution. Now, it is possible to receive the same reports targeted for a subset of your sensors. You can configure the report to be delivered to your contact email monthly, bi-monthly, weekly, or even daily.

Additionally, you can set opening hours for each sensor, so the pdf report only includes foot-traffic data when you have staff in your kiosk, popup store, etc.

We are especially happy with our heat map widget reporting hourly performance. The heat map display is available for individual sensor locations, and it is provided for any group sensors as an aggregate summary. The data is available for download in CSV format.

BlueFox heat map

We will spare you from the long list of smaller enhancements as well as bug fixes (yes, it may happen!) here and there. Stay tuned for our next update!

October 31, 2019Comments are off for this post.

Foot-traffic analytics dashboard update

Earlier this week, BlueFox rolled out an updated version of our dashboard, featuring new foot-traffic analytics charts. We have added these new charts for both individual sensors as well as any defined group of sensors.

Visualize peak times – First, we included a color-coded heat map that lets you visualize at a glance peak times of one or several locations. Here’s what it looks like:

Identify peak hours and days – Second, we introduced a “best-performing” widget to identify the top-five hours and days within any specified period, for one sensor or a group of sensors.

Rank your top-five locations – For groups of sensors, we’re offering a “Top Sensors” widget, which ranks your top-five locations, those generating the most visits or impressions.

Organize your dashboard quickly and easily – With all these great widgets, it’s nice to be able to control which ones you use and how they’re organized. We’ve introduced an easy way to do exactly that. You can enable or disable your dashboard widgets and organize the visibility of the charts and the order that the charts are displayed on your dashboard. The visibility is set using an off/on switch for each chart. The chart order is set by dragging the element up or down in the settings panel.​

Your upgrade is automatic – As usual, customers will get these foot-traffic analytics dashboard upgrades automatically at their next login.

Contact our team to get a live demo

September 13, 2019Comments are off for this post.

Pick’n’Watch Adds BlueFox Foot-traffic Analytics to its Product Sales Booster

Embedding top-of-funnel foot-traffic data into customer “touch analytics”

Pick’n’Watch markets an innovative retail solution that triggers product videos and other messaging based on the product the customer touches on the shelf. In addition to increasing sales conversions, the solution collects extensive analytics about product interactions.

Leveraging the BlueFox API, Pick’n’Watch now embeds foot-traffic analytics into its dashboard. From one screen, Pick’n’Watch customers can gain a complete understanding of overall store traffic, close-by audience, number of product interactions, and bottom-of-the-funnel POS data.

Pick'n'Watch dashboard featuring BlueFox data

See a demo of the Pick’n’Watch and BlueFox combined solutions at Grocery Shop, September 15-18, 2019 in Las Vegas. Visit the Pick’n’Watch website.

May 16, 2019Comments are off for this post.

Keboola Adds BlueFox Foot-traffic Analytics to its Platform

Offering foot-traffic data feed to KPIs to analyze and predict business

Keboola and BlueFox have teamed up recently to provide foot-traffic analytics in the Keboola dashboard. BlueFox data can now be combined with any of the hundreds of data sources Keboola supports -- e.g., POS systems, and weather data, marketing, and CRM platforms -- including Mailchimp, Salesforce, and Google and Facebook ad management.

Example of Keboola dashboard leveraging BlueFox foot-traffic data

“Keboola's integration with BlueFox makes it easy to add BlueFox analytics to our customers’ data environments, to be combined with other data sources or analyzed in a way only they can think of,” said Milan Veverka, Partner at Keboola. “Our first deployment with Roti is a great use case for using restaurant foot-traffic as a measure of the combined result of marketing campaigns, weather, and other factors.”

"Adding the BlueFox sensor feed into our Keboola data platform provides Roti with real-time insight into guest traffic and customer visit patterns like never before.” added Jeff Miller, VP of Technology at Roti Modern Mediterranean. “We will be able to know which campaigns are driving customer frequency!"

“Our partnership with Keboola is a perfect example of ‘the whole being greater than the sum of its parts,’ said Fred Renard, COO at BlueFox. “Being able to mash up numerous data feeds and deliver actionable business insights empowers Keboola clients to become data-driven companies.”

Read more about Roti Modern Mediterranean leveraging the Keboola data hub

May 2, 2019Comments are off for this post.

Watch BlueFox in action in an event near you!

National Restaurant Show: Intel will showcase BlueFox solutions at the National Restaurant Show, May 18 – 21 at the Chicago Bar Shop (booth #4860).

Infocomm South East Asia: Our partner CAS group will exhibit and demo BlueFox solutions at Infocomm South East Asia, in Bangkok, Thailand on May 15 – 17, 2019 (Hall 98, booth # B40).

March 19, 2019Comments are off for this post.

BlueFox appoints CAS Group as Asia distributor

CAS Group and BlueFox team
Left to right: Cyrus Guo, BlueFox - Stanley Kwok & Emily Fong, SCHOT - Claude Sabourin, CAS Group

BlueFox.io has announced the appointment of CAS Group International as its distributor in Southeast Asia, covering countries from Myanmar to South Korea—including China and Indonesia, but excluding Japan—and complementing CAS’s existing product portfolio, including BrightSign worldwide, the number-one digital signage media player, and BlueFin custom LCD screens, to name a few.

“Early in the development of BlueFox, the Asian market has been strong in the retail and out-of-home advertising industries,” said BlueFox.io CEO Guillaume de la Tour. “As soon as we forged our partnership with BrightSign, it became very clear that CAS Group would be a great partner to rely on to develop our market share in the region and deploy our solution along with digital signage projects.”

“The quality and precision of the data BlueFox provides are the best available and make the analytics results the most reliable in the market,” said Claude Sabourin, General Manager of CAS Group International. “It complements greatly our existing digital-signage offering.” 

Visit www.the-casgroup.com for more information about CAS Group’s portfolio of digital signage solutions.

March 12, 2019Comments are off for this post.

Simply NUC offers Intel® NUC-based BlueFox solution

Simply NUC and BlueFox have teamed up to offer a range of versatile, Intel-based NUCs that can run BlueFox software, along with other applications, in a single solution.

Simply NUC deploys a linux platform with native Docker container support. Any solution that can run in a Docker container, like BlueFox, can use the Simply NUC platform. This means vending machines or POS software can be quickly deployed on the Simply NUC BlueFox solution allowing end-customers to optimize hardware deployment and maintenance.

More information is available on the Simply NUC website