Embedding top-of-funnel foot-traffic data into customer “touch analytics”
Pick’n’Watch markets an innovative retail solution that triggers product videos and other messaging based on the product the customer touches on the shelf. In addition to increasing sales conversions, the solution collects extensive analytics about product interactions.
Leveraging the BlueFox API, Pick’n’Watch now embeds foot-traffic analytics into its dashboard. From one screen, Pick’n’Watch customers can gain a complete understanding of overall store traffic, close-by audience, number of product interactions, and bottom-of-the-funnel POS data.
Offering foot-traffic data feed to KPIs to analyze and predict business
Keboola and BlueFox have teamed up recently to provide foot-traffic analytics in the Keboola dashboard. BlueFox data can now be combined with any of the hundreds of data sources Keboola supports -- e.g., POS systems, and weather data, marketing, and CRM platforms -- including Mailchimp, Salesforce, and Google and Facebook ad management.
“Keboola's integration with BlueFox makes it easy to add BlueFox analytics to our customers’ data environments, to be combined with other data sources or analyzed in a way only they can think of,” said Milan Veverka, Partner at Keboola. “Our first deployment with Roti is a great use case for using restaurant foot-traffic as a measure of the combined result of marketing campaigns, weather, and other factors.”
"Adding the BlueFox sensor feed into our Keboola data platform provides Roti with real-time insight into guest traffic and customer visit patterns like never before.” added Jeff Miller, VP of Technology at Roti Modern Mediterranean. “We will be able to know which campaigns are driving customer frequency!"
“Our partnership with Keboola is a perfect example of ‘the whole being greater than the sum of its parts,’ said Fred Renard, COO at BlueFox. “Being able to mash up numerous data feeds and deliver actionable business insights empowers Keboola clients to become data-driven companies.”
BlueFox.io has announced the appointment of CAS Group International as its distributor in Southeast Asia, covering countries from Myanmar to South Korea—including China and Indonesia, but excluding Japan—and complementing CAS’s existing product portfolio, including BrightSign worldwide, the number-one digital signage media player, and BlueFin custom LCD screens, to name a few.
“Early in the development of BlueFox, the Asian market has been strong in the retail and out-of-home advertising industries,” said BlueFox.io CEO Guillaume de la Tour. “As soon as we forged our partnership with BrightSign, it became very clear that CAS Group would be a great partner to rely on to develop our market share in the region and deploy our solution along with digital signage projects.”
“The quality and precision of the data BlueFox provides are the best available and make the analytics results the most reliable in the market,” said Claude Sabourin, General Manager of CAS Group International. “It complements greatly our existing digital-signage offering.”
Visit www.the-casgroup.com for more information about CAS Group’s portfolio of digital signage solutions.
Simply NUC and BlueFox have teamed up to offer a range of versatile, Intel-based NUCs that can run BlueFox software, along with other applications, in a single solution.
Simply NUC deploys a linux platform with native Docker container support. Any solution that can run in a Docker container, like BlueFox, can use the Simply NUC platform. This means vending machines or POS software can be quickly deployed on the Simply NUC BlueFox solution allowing end-customers to optimize hardware deployment and maintenance.
BlueFox has integrated its real-time mobile phone sensing technology into BrightSign portfolio of digital-signage media players.
BlueFox-equipped BrightSign media players can detect nearby mobile phones without the need for any special apps, logins, or beacons. BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement.
The BlueFox solution is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.
New to the BlueFox reporting suite, we've added the ability to capture additional data outside of the standard inner detection range you've already configured. The outer detection range can be customized to limit the maximum reach of your BlueFox sensor, which by default can be up to 250 feet (~75 meters).
Here’s an example: you operate a retailer in a shopping mall and want to understand how many people are inside but also how many people are passing by the entrance. At the full detection range, people might simply be too far away to know the store is even there at all, but people who are less than 50 feet away might just be close enough to see the advertisements on your front windows and therefore could be influenced to come inside. This data is now available through our API and with custom reporting.
Following successful technology trials this past year, BlueFox is happy to announce a global partnership with Sodexo where BlueFox.io's technology is placed inside cafeterias and other eateries to help site operators plan operating hours more efficiently, react to peaks in customer visitation, and reduce food waste. Sodexo serves millions of meals around the world each day and its customers include universities, corporate campuses, and airport lounges. See what BlueFox can do for the Hospitality market
We'll be showcasing BlueFox Engage in collaboration with the world’s largest slot machine manufacturer, Scientific Games, as part of the Global Gaming Exposition at the Sands Expo Center in Las Vegas taking place October 9-11. Stay tuned for more details on this exciting new collaboration coming soon to a casino near you. And if you’re attending the show, we’d love to meet you!