May 16, 2019Comments are off for this post.

Keboola Adds BlueFox Foot-traffic Analytics to its Platform

Offering foot-traffic data feed to KPIs to analyze and predict business

Keboola and BlueFox have teamed up recently to provide foot-traffic analytics in the Keboola dashboard. BlueFox data can now be combined with any of the hundreds of data sources Keboola supports -- e.g., POS systems, and weather data, marketing, and CRM platforms -- including Mailchimp, Salesforce, and Google and Facebook ad management.

Example of Keboola dashboard leveraging BlueFox foot-traffic data

“Keboola's integration with BlueFox makes it easy to add BlueFox analytics to our customers’ data environments, to be combined with other data sources or analyzed in a way only they can think of,” said Milan Veverka, Partner at Keboola. “Our first deployment with Roti is a great use case for using restaurant foot-traffic as a measure of the combined result of marketing campaigns, weather, and other factors.”

"Adding the BlueFox sensor feed into our Keboola data platform provides Roti with real-time insight into guest traffic and customer visit patterns like never before.” added Jeff Miller, VP of Technology at Roti Modern Mediterranean. “We will be able to know which campaigns are driving customer frequency!"

“Our partnership with Keboola is a perfect example of ‘the whole being greater than the sum of its parts,’ said Fred Renard, COO at BlueFox. “Being able to mash up numerous data feeds and deliver actionable business insights empowers Keboola clients to become data-driven companies.”

Read more about Roti Modern Mediterranean leveraging the Keboola data hub

March 19, 2019Comments are off for this post.

BlueFox appoints CAS Group as Asia distributor

Left to right: Cyrus Guo, BlueFox - Stanley Kwok & Emily Fong, SCHOT - Claude Sabourin, CAS Group

BlueFox.io has announced the appointment of CAS Group International as its distributor in Southeast Asia, covering countries from Myanmar to South Korea—including China and Indonesia, but excluding Japan—and complementing CAS’s existing product portfolio, including BrightSign worldwide, the number-one digital signage media player, and BlueFin custom LCD screens, to name a few.

“Early in the development of BlueFox, the Asian market has been strong in the retail and out-of-home advertising industries,” said BlueFox.io CEO Guillaume de la Tour. “As soon as we forged our partnership with BrightSign, it became very clear that CAS Group would be a great partner to rely on to develop our market share in the region and deploy our solution along with digital signage projects.”

“The quality and precision of the data BlueFox provides are the best available and make the analytics results the most reliable in the market,” said Claude Sabourin, General Manager of CAS Group International. “It complements greatly our existing digital-signage offering.” 

Visit www.the-casgroup.com for more information about CAS Group’s portfolio of digital signage solutions.

March 12, 2019Comments are off for this post.

Simply NUC offers Intel® NUC-based BlueFox solution

Simply NUC and BlueFox have teamed up to offer a range of versatile, Intel-based NUCs that can run BlueFox software, along with other applications, in a single solution.

Simply NUC deploys a linux platform with native Docker container support. Any solution that can run in a Docker container, like BlueFox, can use the Simply NUC platform. This means vending machine or POS software can be quickly deployed on the Simply NUC BlueFox solution allowing end-customers to optimize hardware deployment and maintenance.

More information is available on the Simply NUC website

November 16, 2018Comments are off for this post.

BlueFox and BrightSign join forces in the digital signage space

BlueFox has integrated its real-time mobile phone sensing technology into BrightSign portfolio of digital-signage media players.

BlueFox-equipped BrightSign media players can detect nearby mobile phones without the need for any special apps, logins, or beacons. BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement.

The BlueFox solution is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.

Read AVNetwork article about BrightSign announcement

Download the datasheet

October 30, 2018Comments are off for this post.

“Donut” Detection Range

New to the BlueFox reporting suite, we've added the ability to capture additional data outside of the standard inner detection range you've already configured. The outer detection range can be customized to limit the maximum reach of your BlueFox sensor, which by default can be up to 250 feet (~75 meters).

Here’s an example: you operate a retailer in a shopping mall and want to understand how many people are inside but also how many people are passing by the entrance. At the full detection range, people might simply be too far away to know the store is even there at all, but people who are less than 50 feet away might just be close enough to see the advertisements on your front windows and therefore could be influenced to come inside. This data is now available through our API and with custom reporting.

October 8, 2018Comments are off for this post.

Customer Spotlight: Sodexo Smart Cafe

Following successful technology trials this past year, BlueFox is happy to announce a global partnership with Sodexo where BlueFox.io's technology is placed inside cafeterias and other eateries to help site operators plan operating hours more efficiently, react to peaks in customer visitation, and reduce food waste. Sodexo serves millions of meals around the world each day and their customers include universities, corporate campuses, and airport lounges. See what BlueFox can do for the Hospitality market

September 9, 2018Comments are off for this post.

BlueFox at Global Gaming Exposition (G2E)

We'll be showcasing BlueFox Engage in collaboration with the world’s largest slot machine manufacturer, Scientific Games, as part of the Global Gaming Exposition at the Sands Expo Center in Las Vegas taking place October 9-11. Stay tuned for more details on this exciting new collaboration coming soon to a casino near you. And if you’re attending the show, we’d love to meet you!

July 10, 2018Comments are off for this post.

In Ruling on Cellphone Location Data, Supreme Court Makes Statement on Digital Privacy

In a recent decision made by the Supreme Court, restrictions have been put on a wireless carrier’s access to its customer’s physical locations.

This ruling “will protect deeply revealing records associated with 400 million devices”.

This means that locational data is now only available through GDPR compliant services, such as BlueFox, that have obtained consent from its customers in order to prevent any invasions of privacy.

May 17, 2018Comments are off for this post.

BlueFox.io @ National Restaurant Association Show & VivaTech

BlueFox.io is exhibiting at two incredible shows just a few days from now! First, you'll find us at the National Restaurant Association Show 2018 in Chicago, Illinois, from Saturday, May 19, through Tuesday, May 22, on the exhibition floor at the Intel Lab.

Right after, we'll be hopping across the pond to partner with Cisco and provide live demonstrations of our collaborative technologies during the Viva Technology conference in Paris, France, from Thursday, May 24, through Saturday, May 26, on the exhibition floor at the Cisco Lab (Booth L30-008).

March 12, 2018Comments are off for this post.

We are happy to share that BlueFox.io solutions are officially EU GDPR ready!

We are happy to share that BlueFox.io solutions are officially EU #GDPR ready! ePrivacyseal EU awards the ePrivacy #dataprotection seal of approval to BlueFox.io solutions. ePrivacy has certified BlueFox.io solutions in applying all important technical and legal standards from the EU General Data Protection Regulation (GDPR) for digital products (applicable as of May 2018), as well as those of the EU Data Protection Directive 95/46/EC.

Everything we do at BlueFox takes privacy protection into account. To be ahead of time when it comes to GDPR is great news for the team, but most importantly for our customers and the public.