WHAT WE DO

BlueFox solutions allow brands to identify and communicate with new and existing customers. BlueFox Counting provides valuable marketing data and advanced analytics like real time and historical foot traffic counts, cumulative impressions, dwell times, recurrent visits, and peak hours. Bluefox Engagement then facilitates messaging to customers each time they come near your brand with featured product information, advertisements, photos, coupons, promotions, specials, and contests. Unlike traditional SMS campaigns, you won't have to worry about spamming customers who aren't relevant because they're nowhere near your product or service, and it's why BlueFox boasts a staggering campaign retention rate of over 96%.

WHAT WE DO

BlueFox solutions allow brands to identify and communicate with new and existing customers. BlueFox Counting provides valuable marketing data and advanced analytics like real time and historical foot traffic counts, cumulative impressions, dwell times, recurrent visits, and peak hours. Bluefox Engagement then facilitates messaging to customers each time they come near your brand with featured product information, advertisements, photos, coupons, promotions, specials, and contests. Unlike traditional SMS campaigns, you won't have to worry about spamming customers who aren't relevant because they're nowhere near your product or service, and it's why BlueFox boasts a staggering campaign retention rate of over 96%.

WHO WE ARE

guillaume

GUILLAUME DE LA TOUR
Co-founder & CEO
Guillaume is an entrepreneur with an engineering background. He has founded and led several companies to success in fields such as Digital Signage, IT Services, Consulting, and Telecom.

jw

JAN WILLEM KORVER
Co-founder
Jan Willem graduated from Utrecht University with a major in Computer Science. He previously held Senior Engineering and development roles at BlueFox Content, FL Media, and Market Graph.

thibault

THIBAULT DE LACHEZE-MUREL
CTO
Thibault holds a Master’s of Science in Computer Engineering, specializing in Software Development and Information Security. In his life before BlueFox.io, Thibault gained invaluable experience at the French Ministry of Armed Forces and the French Ministry of Defence.

fred2

FREDERIC RENARD
COO
Frederic joined BlueFox.io in 2016 after holding executive and founding roles in successful startups (VEO and Arkeia Software). He also worked at Apple and Western Digital.

FREDERIC RENARD
COO
Frederic joined BlueFox.io in 2016 after holding executive and founding roles in successful startups (VEO and Arkeia Software). He also worked at Apple and Western Digital.

amanda

AMANDA MILLS
Director of Customer Success
Amanda previously held Senior Product Management and Product Marketing roles at Xura, AOL, and Microsoft. As an Airbnb super host, she imagined Party Squasher.

bart

BART GOLUB
Head of Marketing
With roots on the Las Vegas Strip, engineering player loyalty programs and practising the artful science of gamification, Bart brings with him to BlueFox.io a passion for growth marketing, strategic branding, and hospitality at large. He is a graduate of the Cornell University School of Hotel Administration.

panasonic
Baseline
pentalog
fusionfund
bleucapital
polytech

WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founders after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.

Guillaume and team launched this new technology in 2015 at retail events in the United States, Japan, and Europe. Following acclaim at CES, numerous US and international awards followed. In June 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox began roaring. In 2017 BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology”. The team now includes more than 20 members.

WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founders after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.

Guillaume and team launched this new technology in 2015 at retail events in the United States, Japan, and Europe. Following acclaim at CES, numerous US and international awards followed. In June 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox began roaring. In 2017 BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology”. The team now includes more than 20 members.

WHY WE'RE DIFFERENT

BlueFox.io holds eight patents protecting our proprietary technologies around advanced Wi-Fi detection, which can determine the presence of smartphones even when Wi-Fi and Bluetooth functionalities are disabled. While competitors are limited to text-based push notifications, we allow flexibility with the option to communicate via SMS which can contain pictures and hyperlinks. Also unlike push notifications, SMS messaging doesn’t require an application to be downloaded or maintained by the end user. Lastly, SMS content remains available indefinitely unless deleted, whereas push notifications are lost forever once dismissed. BlueFox does not have direct competition but instead competes with traditional SMS vendors who send campaign messaging to an entire database of users at once, without regard to location or the relevance of "captive audience" timing.

WHY WE'RE DIFFERENT

BlueFox.io holds eight patents protecting our proprietary technologies around advanced Wi-Fi detection, which can determine the presence of smartphones even when Wi-Fi and Bluetooth functionalities are disabled. While competitors are limited to text-based push notifications, we allow flexibility with the option to communicate via SMS which can contain pictures and hyperlinks. Also unlike push notifications, SMS messaging doesn’t require an application to be downloaded or maintained by the end user. Lastly, SMS content remains available indefinitely unless deleted, whereas push notifications are lost forever once dismissed. BlueFox does not have direct competition but instead competes with traditional SMS vendors who send campaign messaging to an entire database of users at once, without regard to location or the relevance of "captive audience" timing.

HOW CAN WE CONNECT?