ABOUT US

ABOUT US

WHAT WE DO

The BlueFox solution is ideal for any physical space where humans are present. Using patented sensing technology, we capture footfall data from every smartphone type, regardless of operating system and manufacturer, even when Wi-Fi and Bluetooth functionalities are disabled.

Available analytics include real-time and historical counts, window conversion, dwell times, visit frequencies, traffic flow, and heat mapping. We also offer solutions specific to social distancing (COVID-19) use cases, as well as the ability to engage with people through text message (SMS) based on physical proximity.

Major industries include retail (like shopping malls, brand retailers, convenience stores, and gas stations), hospitality (like restaurants and cafeterias), and out-of-home advertising.

WHO WE ARE

Guillaume de la Tour

GUILLAUME DE LA TOUR
Co-founder and CEO
Guillaume is an entrepreneur with an engineering background. He has founded and led several successful companies, in fields including digital signage, IT services, consulting, and telecom.

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JAN WILLEM KORVER
Co-founder
Jan Willem is the Co-founder of BlueFox. Previously, he held senior engineering and development roles at BlueFox Content, FL Media, and Market Graph. He graduated from Utrecht University, majoring in Computer Science.

Phil Morin

PHIL MORIN
Platform Captain
Phil joined BlueFox in 2016 to lead the development of the backend platform that processes real-time sensor data and delivers core foot traffic analytics to our various product solutions. He previously worked at Panasonic R&D Company of America as a Lead Engineer and holds a Ph.D. in Computer Science.

Fred Renard

FRED RENARD
COO
Fred joined BlueFox in 2016 after founding and leading a number of successful startups, including VEO and Arkeia Software. He has also worked with Apple and Western Digital. He holds a master’s degree in Business Administration from Lincoln International Business School.

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ANDREA LE VOT
DPO (Data Protection Officer)
and EMEA Customer Success Leader

Andrea helps ensure data privacy for BlueFox customers worldwide. She has an extensive background in market research and digital signage. She is certified by Bureau Veritas and graduated from University of Hamburg and EME-UniLaSalle.

Bart Golub

BART GOLUB
Vice President of Sales, The Americas
Bart leads enterprise sales and strategic partnerships for BlueFox's three verticals: retail, hospitality, and advertising. With roots in building player loyalty programs for the casino gaming industry, he comes from a Hotelie background as an alumnus of the Cornell Hotel School.

Michael Dunn

MICHAEL DUNN
Product Director
Michael has broad experience in product development and product delivery with an IoT / Smart City focus. Before Joining BlueFox he has worked for Apple, Netscape, AOL, and Palm along with several technology startups. Michael holds a BA degree in Humanities from the University of California, Irvine.

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WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founders after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.

Guillaume and his team launched this new technology in 2015 at retail events in the United States and Europe. Following enthusiastic acclaim at CES, numerous US and international awards followed. In 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox was off and running. In 2017, BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology” and in 2018 was listed by Disruptor as one of the top 10 IoT companies to watch. Most recently, in March 2019 BlueFox.io became a Member of the Intel® IoT Solutions Alliance.

WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founder after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.

Guillaume and his team launched this new technology in 2015 at retail events in the United States and Europe. Following enthusiastic acclaim at CES, numerous US and international awards followed. In 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox was off and running. In 2017, BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology” and in 2018 was listed by Disruptor as one of the top 10 IoT companies to watch. Most recently, in March 2019 BlueFox.io became a Member of the Intel® IoT Solutions Alliance.

WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founders after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.

Guillaume and his team launched this new technology in 2015 at retail events in the United States and Europe. Following enthusiastic acclaim at CES, numerous US and international awards followed. In 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox was off and running. In 2017, BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology” and in 2018 was listed by Disruptor as one of the top 10 IoT companies to watch. Most recently, in March 2019 BlueFox.io became a Member of the Intel® IoT Solutions Alliance.


WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founders after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.


Guillaume and his team launched this new technology in 2015 at retail events in the United States and Europe. Following enthusiastic acclaim at CES, numerous US and international awards followed. In 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox was off and running. In 2017, BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology” and in 2018 was listed by Disruptor as one of the top 10 IoT companies to watch. Most recently, in March 2019 BlueFox.io became a Member of the Intel® IoT Solutions Alliance.

WHY WE'RE DIFFERENT

BlueFox.io holds eleven patents protecting our proprietary technologies around advanced Wi-Fi detection, which can determine the presence of smartphones even when Wi-Fi and Bluetooth functionalities are disabled. While competitors are limited to text-based push notifications, we allow flexibility with the option to communicate via SMS which can contain pictures and hyperlinks. Also unlike push notifications, SMS messaging doesn’t require an application to be downloaded or maintained by the end user. Lastly, SMS content remains available indefinitely unless deleted, whereas push notifications are lost forever once dismissed. BlueFox does not have direct competition but instead competes with traditional SMS vendors who send campaign messaging to an entire database of users at once, without regard to location or the relevance of "captive audience" timing.

WHY WE'RE DIFFERENT

BlueFox.io holds nine patents protecting our proprietary technologies around advanced Wi-Fi detection, which can determine the presence of smartphones even when Wi-Fi and Bluetooth functionalities are disabled. While competitors are limited to text-based push notifications, we allow flexibility with the option to communicate via SMS which can contain pictures and hyperlinks. Also unlike push notifications, SMS messaging doesn’t require an application to be downloaded or maintained by the end user. Lastly, SMS content remains available indefinitely unless deleted, whereas push notifications are lost forever once dismissed. BlueFox does not have direct competition but instead competes with traditional SMS vendors who send campaign messaging to an entire database of users at once, without regard to location or the relevance of "captive audience" timing.

HOW CAN WE CONNECT?

BlueFox Count app for Social distancing

Manage capacity and prevent overcrowding in any physical space with our Social Distancing solution.
Learn More