ABOUT US

ABOUT US

WHAT WE DO

BlueFox solutions allow brands to identify and communicate with new and existing customers. BlueFox Counting provides valuable marketing data and advanced analytics like real time and historical foot traffic counts, cumulative impressions, dwell times, recurrent visits, and peak hours. Bluefox Engagement then facilitates messaging to customers each time they come near your brand with featured product information, advertisements, photos, coupons, promotions, specials, and contests. Unlike traditional SMS campaigns, you won't have to worry about spamming customers who aren't relevant because they're nowhere near your product or service, and it's why BlueFox boasts a staggering campaign retention rate of over 96%.

WHAT WE DO

BlueFox solutions allow brands to identify and communicate with new and existing customers. BlueFox Counting provides valuable marketing data and advanced analytics like real time and historical foot traffic counts, cumulative impressions, dwell times, recurrent visits, and peak hours. Bluefox Engagement then facilitates messaging to customers each time they come near your brand with featured product information, advertisements, photos, coupons, promotions, specials, and contests. Unlike traditional SMS campaigns, you won't have to worry about spamming customers who aren't relevant because they're nowhere near your product or service, and it's why BlueFox boasts a staggering campaign retention rate of over 96%.

WHO WE ARE

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GUILLAUME DE LA TOUR
Co-founder and CEO
Guillaume is an entrepreneur with an engineering background. He has founded and led several successful companies, in fields including digital signage, IT services, consulting, and telecom.

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JAN WILLEM KORVER
Co-founder
Jan Willem is the Co-founder of BlueFox. Previously, he held senior engineering and development roles at BlueFox Content, FL Media, and Market Graph. He graduated from Utrecht University, majoring in Computer Science.

thibault

THIBAULT DE LACHEZE-MUREL
CTO
Thibault specializes in software development and information security. Before joining BlueFox, he worked with the French Ministry of Armed Forces and Defense. He holds an M.S. in Computer Engineering.

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FREDERIC RENARD
COO
Frederic joined BlueFox in 2016 after founding and leading a number of successful startups, including VEO and Arkeia Software. He has also worked with Apple and Western Digital. He holds a master’s degree in Business Administration from Lincoln International Business School.

FREDERIC RENARD
COO
Frederic joined BlueFox in 2016 after founding and leading a number of successful startups, including VEO and Arkeia Software. He has also worked with Apple and Western Digital. He holds a master’s degree in Business Administration from Lincoln International Business School.

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ANDREA LE VOT
DPO (Data Protection Officer)
and EMEA Customer Success Leader

Andrea helps ensure data privacy for BlueFox customers worldwide. She has an extensive background in market research and digital signage. She is certified by Bureau Veritas and graduated from University of Hamburg and EME-UniLaSalle.

ANDREA LE VOT
DPO (Data Protection Officer)
and EMEA Customer Success Leader

Andrea helps ensure data privacy for BlueFox customers worldwide. She has an extensive background in market research and digital signage. She is certified by Bureau Veritas and graduated from University of Hamburg and EME-UniLaSalle.

David Bianovici

DAVID BIANOVICI
Vice President, Global Sales
David joined BlueFox in 2017 after serving in executive, founding, and investor roles with successful startups including Relevant Traffic and Instaply. He also worked for Dun & Bradstreet as Managing Director, NetBooster as VP Sales and Marketing, and Marin Software as Regional Sales Director. He holds a master’s degree in Management Sciences from Universite Paris Dauphine.

DAVID BIANOVICI
Vice President, Global Sales
David joined BlueFox in 2017 after serving in executive, founding, and investor roles with successful startups including Relevant Traffic and Instaply. He also worked for Dun & Bradstreet as Managing Director, NetBooster as VP Sales and Marketing, and Marin Software as Regional Sales Director. He holds a master’s degree in Management Sciences from Universite Paris Dauphine.

Dan Natale

DAN NATALE
Vice President of Sales, North America
Dan Natale is a seasoned and well-established Sales and Operations Retail Executive with over thirty years’ experience. Dan has held senior leadership positions with StoreAdvise, Claris Retail Solutions and Shopper Trak. Mr. Natale also served on the Quaker City Motor Parts Board of Directors from 1995 – 2000 and has been featured in several Wall Street Journal Articles, on Bloomberg Radio and has lead various Retail Traffic discussions with Investment Banking Groups.

DAN NATALE
Vice President of Sales, North America
Dan Natale is a seasoned and well-established Sales and Operations Retail Executive with over thirty years’ experience. Dan has held senior leadership positions with StoreAdvise, Claris Retail Solutions and Shopper Trak. Mr. Natale also served on the Quaker City Motor Parts Board of Directors from 1995 – 2000 and has been featured in several Wall Street Journal Articles, on Bloomberg Radio and has lead various Retail Traffic discussions with Investment Banking Groups.

Bart Golub

BART GOLUB
Hospitality Market Leader
Bart has roots in the gaming industry, engineering player loyalty programs and practicing the art and science of gamification. He brings a passion for growth marketing and hospitality to BlueFox and holds a B.S. in Hotel Administration from Cornell University.

BART GOLUB
Hospitality Market Leader
Bart has roots in the gaming industry, engineering player loyalty programs and practicing the art and science of gamification. He brings a passion for growth marketing and hospitality to BlueFox and holds a B.S. in Hotel Administration from Cornell University.

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WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founders after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.

Guillaume and his team launched this new technology in 2015 at retail events in the United States and Europe. Following enthusiastic acclaim at CES, numerous US and international awards followed. In 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox was off and running. In 2017, BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology” and in 2018 was listed by Disruptor as one of the top 10 IoT companies to watch. Most recently, in March 2019 BlueFox.io became a Member of the Intel® IoT Solutions Alliance.

WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founder after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.

Guillaume and his team launched this new technology in 2015 at retail events in the United States and Europe. Following enthusiastic acclaim at CES, numerous US and international awards followed. In 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox was off and running. In 2017, BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology” and in 2018 was listed by Disruptor as one of the top 10 IoT companies to watch. Most recently, in March 2019 BlueFox.io became a Member of the Intel® IoT Solutions Alliance.

WHERE WE CAME FROM

BlueFox.io CEO Guillaume de La Tour developed our smartphone-sensing technology with his co-founders after working for 10 years with retail brands in the US, Europe, and the Middle East. He uncovered a weakness in consumer relationships compared with the internet and was resolved to fix the problem.


Guillaume and his team launched this new technology in 2015 at retail events in the United States and Europe. Following enthusiastic acclaim at CES, numerous US and international awards followed. In 2016, the French-American Chamber of Commerce of San Francisco named BlueFox.io Startup of the Year and BlueFox was off and running. In 2017, BlueFox.io received the Murphy Award by the Silicon Valley Chamber of Commerce – Sunnyvale for its “Outstanding Retail Technology” and in 2018 was listed by Disruptor as one of the top 10 IoT companies to watch. Most recently, in March 2019 BlueFox.io became a Member of the Intel® IoT Solutions Alliance.

WHY WE'RE DIFFERENT

BlueFox.io holds nine patents protecting our proprietary technologies around advanced Wi-Fi detection, which can determine the presence of smartphones even when Wi-Fi and Bluetooth functionalities are disabled. While competitors are limited to text-based push notifications, we allow flexibility with the option to communicate via SMS which can contain pictures and hyperlinks. Also unlike push notifications, SMS messaging doesn’t require an application to be downloaded or maintained by the end user. Lastly, SMS content remains available indefinitely unless deleted, whereas push notifications are lost forever once dismissed. BlueFox does not have direct competition but instead competes with traditional SMS vendors who send campaign messaging to an entire database of users at once, without regard to location or the relevance of "captive audience" timing.

WHY WE'RE DIFFERENT

BlueFox.io holds nine patents protecting our proprietary technologies around advanced Wi-Fi detection, which can determine the presence of smartphones even when Wi-Fi and Bluetooth functionalities are disabled. While competitors are limited to text-based push notifications, we allow flexibility with the option to communicate via SMS which can contain pictures and hyperlinks. Also unlike push notifications, SMS messaging doesn’t require an application to be downloaded or maintained by the end user. Lastly, SMS content remains available indefinitely unless deleted, whereas push notifications are lost forever once dismissed. BlueFox does not have direct competition but instead competes with traditional SMS vendors who send campaign messaging to an entire database of users at once, without regard to location or the relevance of "captive audience" timing.

HOW CAN WE CONNECT?