May 13, 2020Comments are off for this post.

BlueFox introduces its social distancing solution for BrightSign players

BlueFox has teamed up with BrightSign to offer a comprehensive social distancing solution for companies and organizations having to manage strict capacity guidelines

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May 2, 2020Comments are off for this post.

How BlueFox Helps Sodexo Regain Normalcy in a Socially Distant World

Putting safety and security is at the forefront for Sodexo as they start to reopen its restaurants and respecting social distancing measures plays an important role in ensuring a safe environment for their employees, clients and customers.   

Sodexo restaurant occupancy to promote social distancingMonitoring traffic flow is key. 

The BlueFox Count solution notifies onsite teams promptly when safe restaurant capacity is about to be exceeded. When this occurs, an alert is automatically sent to the on duty restaurant manager’s phone to ensure necessary safety protocols can proactively be administered.

Furthermore, the occupancy rate of the restaurant can also be shared with employees, clients, and customers via a website or mobile app to help with the continuous regulation of incoming traffic and allow guests to make informed decisions even before they arrive.


Sodexo Logo"At Sodexo, we are fully mobilized on the global campaign against COVID-19 and the health and safety of our employees, clients, and customers is our utmost priority. We are continuing to reinforce our security and safety measures including social distancing guidelines for our onsite teams.  

BlueFox helps to reinforce these guidelines by providing real-time information on restaurant capacity.  We’ve started to deploy the Count solution at numerous locations in the US, and across the globe, as part of our FM service offer in response to the COVID-19 situation."

Isabelle Hannedouche, Senior VP for Business Improvement & Growth Support

Sodexo Digital Signage Occupancy to promote social distancingTwo years ago, Sodexo teamed up with Bluefox to test just such a solution. Using advanced smartphone proximity detection, BlueFox provides Sodexo restaurant operators with real-time occupancy and location-based data. And for simplicity’s sake, the technology is cloud-based, privacy-friendly (GDPR compliant), and requires no apps or beacons. 

Since then, the solution has been deployed at numerous locations in the US and across the globe.

Read more about How BlueFox Helps Sodexo Improve Efficiency and Consumer Experiences on Sodexo's website.

Learn more about BlueFox Count Social Distancing Edition.

April 8, 2020Comments are off for this post.

Businesses can promote social distancing during shelter-in-place…and prepare for the aftermath

Get real-time alerts by text message when too many people gather at your locations

BlueFox solutions notify the on-site team promptly when the number of people in a store or in a public place exceeds a preset threshold.

With the measures being put in place to reduce the COVID-19 spread,  such as limitations on the number of people in public places including stores and offices, we present to you the perfect solution for your business: BlueFox Count.

BlueFox Count app for Social distancingThis solution is ideal for any business that needs to monitor traffic flow and ensure that an area does not get too crowded, allowing businesses to properly adhere to social distancing mandates.

Once shelter-in-place orders are lifted, most jurisdictions will probably move to progressive deconfinement.  While businesses will reopen, social distancing is likely to remain in place for some time at offices, campus restaurants, and stores in order to make sure that COVID-19 does not continue to spread.

A single BlueFox sensor can cover an area of up to 30,000 square feet (3,000 square meters). The sensor is easily deployed with our mobile app and comes in two flavors: one that connects to the Internet via Ethernet or Wi-Fi, and one that also offers a cellular connection (using a SIM card with data plan).

BlueFox sensingBlueFox solution senses all the mobile devices located within a distance of up to 100 feet (30 meters) from the sensor and reports how many phones detected within the space. The range can be reduced to adapt to smaller locations and “always-on” devices can be excluded from the data, thanks to our SmartDetect feature.

All of this is done in a privacy-friendly manner, compliant with regulations including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Alerts can be sent immediately by SMS (text message) to a location’s supervisor. Businesses with more than one location can set a distinct mobile number for each location, and anyone with the BlueFox app can also receive alerts via push notification.

Additionally, BlueFox makes available API and Webhooks to integrate this data into existing dashboards and other relevant business systems. For example, retailers can present real-time store occupancy information directly on their corporate website to better regulate incoming traffic, checkout queue length, and resulting wait times.


Westlake ACE Hardware

"We tried BlueFox's social distancing solution in our first store. It took less than an hour to install and started returning real-time data right away. We validated their numbers and were able to confirm the accuracy to be above 90%."

John A., Senior Director, Operations Support, Westlake ACE Hardware.

Pricing and availability

This special Social Distancing Edition of our BlueFox Count app, featuring real-time alerts, is priced at $240 per year per sensor (excluding sensor hardware) and is available today.

BlueFox sensors with ethernet and Wi-Fi cost $99; sensors with a cellular modem cost $299. BrightSign digital signage media players can also support BlueFox Count.

To learn more about the BlueFox Count product, please see our online FAQ. For additional questions or to place an order, contact us here.

March 23, 2020Comments are off for this post.

BlueFox Announces Data Partnership with InReality’s Venue Analytics Platform

Industry leaders come together to respond to the need for easier “wide-angle views” of venue analytics and KPI’s.

BlueFox and InReality partner in venue analyticsBlueFox announces their partnership with InReality to make it easier for venues and stores to get multi-dimensional, sensor-based analytic views from one platform. InReality’s venue analytics platform harnesses multiple sensor technologies and data streams into one simple view of the most important metrics and KPI’s. BlueFox provides real-time customer presence and foot traffic data via a patented mobile smart sensing technology. 

Guillaume de La Tour, Founder and CEO at BlueFox, commented, “It’s becoming increasingly important to be able to collate foot traffic data into dashboards that can present multiple metrics and KPI’s. We know that our patented technology for counting people by sensing smartphones solves big challenges for venues and stores. But we also know that they need key KPI’s that don’t involve us. With InReality, we can make it easy for them to get everything they need to view from one simple interface, all with flexible monthly subscription options.”

“InReality’s alignment with BlueFox makes so much sense for both our companies and our channel partners,” said Ron Levac, InReality’s CEO. “Their technology is unique, patented, privacy prudent, needs no special app, login, or beacon, and the accuracy rate is an impressive 95%+. As we continue to grow our ecosystem, they’re an ideal mobile data partner, and we’re excited to make them available as part of our sensor arsenal.”

 “We’re in such an interesting time for both DOOH and retail,” adds InReality’s newly-appointed Chief Strategy Officer, Laura Davis-Taylor. “We’re finally giving out-of-home venues the respect that they deserve as a potent media channel, but it’s time that we made it easier to prove out and optimize the things that we do inside of them. We love BlueFox because of the ease to do this, but also the accuracy.”

About BlueFox

BlueFox is revolutionizing traffic counting and customer engagement in physical spaces, with technology that makes counting simpler and more affordable. BlueFox serves retail, hospitality, and advertising industries, helping boost sales, optimize security, and increase customer loyalty. Bluefox’s patented mobile phone detection and engagement solution requires no apps or beacons and has received multiple independent privacy certifications, as well as numerous industry awards.

About InReality

Founded in 1995, InReality began as an in-store design and display company working with brands and retailers to create engaging in-store shopping experiences. After decades of working to optimize the in-store experience, InReality recognized the changes in the retail landscape and made the shift to venue analytics so that they could better serve their clients and the market.

InReality’s SaaS platform makes generating the most important place-based metrics easy. They do it by harnessing most any IoT tracking, measurement, and influencing technologies into one simple platform that produces only the KPI’s needed most, then enabling predictive or personalized responses. With it, venues can both prove and improve their “phygital” touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.

March 11, 2020No Comments

How BlueFox helps its customers to predict foot-traffic during Covid-19 epidemic?

The Covid-19 epidemic appears poised to cause havoc with businesses that depend on foot traffic.  BlueFox can help companies cope by accurately measuring foot traffic for informed decisions.  Companies will need to react, but we can help them neither underreact nor overreact.

Traffic in stores and shopping malls has been impacted in geographies already affected by the virus. Retailers with stores across a country or a continent can monitor--on a per-location basis--traffic variations to better predict how traffic will evolve in the coming days and to make the appropriate staffing adjustments.

Sodexo, a $25B global food services company, uses BlueFox to monitor customer traffic at their corporate and university campus cafeterias.  Sodexo uses this real-time data to manage food preparation volumes, helping to minimize food waste and improve margins.

Advertising is one of the first expenses that companies cut when the target audience is unpredictable.  BlueFox lets advertisers measure outdoor advertising accurately and adjust the campaign cost to the actual audience of the ad campaign.

Common to all BlueFox customers, foot-traffic is the fuel of their businesses.  Having accurate real-time footfall data allows them to make more informed decisions to drive their operations when visibility is otherwise low.

How do you leverage your foot-traffic data to improve your business?

February 13, 2020Comments are off for this post.

Another month, another web dashboard update!

A new version of our foot-traffic dashboard was rolled out at the end of January, bringing new features and enhancements.

Conversion Window comparison widgetThe Conversion Comparison widget allows you to compare the conversion ratio of a group of sensors. BlueFox analytics reports both the inner range, traffic close to the digital signage or within the shop, and the outer range, traffic that passes by. The conversion ratio measures the attractiveness of a digital signage or store window. This widget allows you to quickly compare this ratio for your digital signages, kiosks, or stores.

BlueFox Retail Sample ReportA summary report in PDF format has long been available for all your sensor KPIs using the BlueFox solution. Now, it is possible to receive the same reports targeted for a subset of your sensors. You can configure the report to be delivered to your contact email monthly, bi-monthly, weekly, or even daily.

Additionally, you can set opening hours for each sensor, so the pdf report only includes foot-traffic data when you have staff in your kiosk, popup store, etc.

We are especially happy with our heat map widget reporting hourly performance. The heat map display is available for individual sensor locations, and it is provided for any group sensors as an aggregate summary. The data is available for download in CSV format.

BlueFox heat map

We will spare you from the long list of smaller enhancements as well as bug fixes (yes, it may happen!) here and there. Stay tuned for our next update!

October 31, 2019Comments are off for this post.

Foot-traffic analytics dashboard update

Earlier this week, BlueFox rolled out an updated version of our dashboard, featuring new foot-traffic analytics charts. We have added these new charts for both individual sensors as well as any defined group of sensors.

Visualize peak times – First, we included a color-coded heat map that lets you visualize at a glance peak times of one or several locations. Here’s what it looks like:

Identify peak hours and days – Second, we introduced a “best-performing” widget to identify the top-five hours and days within any specified period, for one sensor or a group of sensors.

Rank your top-five locations – For groups of sensors, we’re offering a “Top Sensors” widget, which ranks your top-five locations, those generating the most visits or impressions.

Organize your dashboard quickly and easily – With all these great widgets, it’s nice to be able to control which ones you use and how they’re organized. We’ve introduced an easy way to do exactly that. You can enable or disable your dashboard widgets and organize the visibility of the charts and the order that the charts are displayed on your dashboard. The visibility is set using an off/on switch for each chart. The chart order is set by dragging the element up or down in the settings panel.​

Your upgrade is automatic – As usual, customers will get these foot-traffic analytics dashboard upgrades automatically at their next login.

Contact our team to get a live demo

October 4, 2019Comments are off for this post.

The new BlueFox dashboard is live!

The new foot-traffic analytics dashboard has hundreds of improvements and upgrades. Here are a few highlights: 

  • A slick new Web interface, optimized for any type of display, from your desktop monitor to your tablet to your smartphone screen.
  • Enhanced data aggregation across time periods so you can leverage BlueFox data collection to observe trends and business impacts.
  • The ability to generate and schedule PDF reports for all your sensors. You can receive these automatically generated reports via email, monthly, bi-weekly, weekly, or even daily.
BlueFox foot-traffic analytics dashboard
BlueFox foot-traffic analytics dashboard

Standard KPIs include real-time count, visit by the hour, day, week, and month, dwell times, as well as repeat visits ratio. Premium version reports unique visitor count as well as visit frequency of visit

Learn more about how BlueFox customers leverage our foot-traffic analytics in the OOH Advertising, Retail, and Hospitality industries.

September 13, 2019Comments are off for this post.

Pick’n’Watch Adds BlueFox Foot-traffic Analytics to its Product Sales Booster

Embedding top-of-funnel foot-traffic data into customer “touch analytics”

Pick’n’Watch markets an innovative retail solution that triggers product videos and other messaging based on the product the customer touches on the shelf. In addition to increasing sales conversions, the solution collects extensive analytics about product interactions.

Leveraging the BlueFox API, Pick’n’Watch now embeds foot-traffic analytics into its dashboard. From one screen, Pick’n’Watch customers can gain a complete understanding of overall store traffic, close-by audience, number of product interactions, and bottom-of-the-funnel POS data.

Pick'n'Watch dashboard featuring BlueFox data

See a demo of the Pick’n’Watch and BlueFox combined solutions at Grocery Shop, September 15-18, 2019 in Las Vegas. Visit the Pick’n’Watch website.

BlueFox Count app for Social distancing

Manage capacity and prevent overcrowding in any physical space with our Social Distancing solution.
Learn More